Executive, Communications

As an Executive, Communications, you will coordinate and implement communication strategies to raise awareness and drive positive media coverage for Mount Faber Leisure Group (MFLG)'s product brands and offerings (e.g. signature events, themed dining, and promotions) in Singapore and key regional markets to drive tangible commercial outcomes.

Duties and Responsibilities:

Media Relations:

• Work closely with MFLG’s incumbent Public Relations agency to gain positive media mentions, influence and establish interest in MFLG’s target segments to increase sales prospects and drive visitorship.
• Complement and amplify Sales & Marketing efforts to create a steady drumbeat of media coverage all year long.
• Host local and regional media and KOLs and establish strong relationships with them.
• Engage and coordinate with internal stakeholders to facilitate media tastings, interviews & familiarisation trips.
• Assist with any additional duties as required.

Content Development & Reporting:

• Curate, edit and maintain high quality content and assets for owned and earned channels to ensure consistent messaging. This includes press kit, factsheet, executive bios, speeches, FAQs, media gifts, and other Public Relations collaterals.
• Create and curate content for company’s LinkedIn page.
• Assist in editing and submitting entries for industry awards.
• Assist in compiling, vetting, and analysing daily and monthly Public Relations reports.

Corporate Communications:

• Internal & external stakeholder communications, including crafting and/or editing circulars and letters.
• Support in company’s ESG initiatives including community outreach and sustainability efforts.
• Support in entering industry awards, including drafting and editing award submissions.

Crisis Communications:

• Support in crisis communications, including preparing/editing FAQs and holding statements and participating in crisis management exercises.

Job Requirements:

• Bachelor's Degree in Business, Marketing, or Communications.
• At least 2 years of relevant experience in corporate communications, marketing communication, or public relations (either in-house or agency); experience with tourism or hospitality clients is preferred.
• Strong media relations skills with a proven success in securing earned media coverage and managing media requests.
• Excellent writing skills, particularly for LinkedIn content, copywriting and Public Relations materials.
• Proficiency in content creation, editing, and reporting, with familiarity with local media landscapes and news cycles.
• Highly organised and detail-oriented, with the ability to manage multiple projects under tight deadlines.
• Personable, with strong interpersonal and stakeholder management skills; self-motivated and able to work independently.
• Knowledge of crisis communications, CSR initiatives, and current news trends is advantageous.