Business Analyst

Omni-channel Analysis:

• Analyze data from all sales channels, including online and offline for travel retail and non-travel retail segment, to identify trends, opportunities, and areas for improvement.
• Deep dive into customer behavior, sales data, market trends, and competitor activities to extract actionable insights.
• Develop and track KPIs to measure the effectiveness of initiatives and campaigns across all business segments.
• Partner with the Data Science team to leverage advanced analytics techniques and models to generate deeper insights and predictions.

Project Management:

• Collaborate with cross-functional teams (marketing, IT, BU, Channel, etc.) to define project scope, requirements, and timelines.
• Manage and prioritize projects, ensuring timely completion and alignment with business objectives.
• Communicate project status, risks, and issues to stakeholders effectively.

Process Improvement:

• Analyze existing business processes across all channels and identify areas for optimization and automation.
• Develop and implement solutions to improve operational efficiency, conversion rates, and overall customer experience.
• Document and maintain business processes and best practices.

Reporting and Insights:

• Prepare and deliver compelling data-driven presentations to communicate insights and recommendations to stakeholders.
• Translate complex data into actionable insights that drive strategic decision-making.
• Develop a deep understanding of key business drivers and translate data insights into impactful visual representations.

Ad-hoc Support:

• Provide timely and effective support on ad-hoc requests and emerging business needs related to data analysis across all business segments.
• Demonstrate flexibility and adaptability in responding to changing priorities and urgent requests.