Analyze data from all sales channels, including online and offline for travel retail and non-travel retail segment, to identify trends, opportunities, and areas for improvement.
Deep dive into customer behavior, sales data, market trends, and competitor activities to extract actionable insights.
Develop and track KPIs to measure the effectiveness of initiatives and campaigns across all business segments.
Partner with the Data Science team to leverage advanced analytics techniques and models to generate deeper insights and predictions.
Project Management:
Collaborate with cross-functional teams (marketing, IT, BU, Channel, etc.) to define project scope, requirements, and timelines.
Manage and prioritize projects, ensuring timely completion and alignment with business objectives.
Communicate project status, risks, and issues to stakeholders effectively.
Process Improvement:
Analyze existing business processes across all channels and identify areas for optimization and automation.
Develop and implement solutions to improve operational efficiency, conversion rates, and overall customer experience.
Document and maintain business processes and best practices.
Reporting and Insights:
Prepare and deliver compelling data-driven presentations to communicate insights and recommendations to stakeholders.
Translate complex data into actionable insights that drive strategic decision-making.
Develop a deep understanding of key business drivers and translate data insights into impactful visual representations.
Ad-hoc Support:
Provide timely and effective support on ad-hoc requests and emerging business needs related to data analysis across all business segments.
Demonstrate flexibility and adaptability in responding to changing priorities and urgent requests.