Chief Marketing Officer

JOB DESCRIPTION

Strategic Marketing Leadership

• Strategy Development: Design and implement scalable marketing strategies from inception to growth.
• Acquisition Planning: Develop ROI-driven user acquisition strategies across digital channels within budget constraints.
• Engagement Campaigns: Craft comprehensive campaigns to enhance user engagement and communication.
• Brand Development: Establish competitive brand positioning and narrative in the travel tech industry.
• Team Leadership: Manage and guide a regional marketing team to execute strategies effectively.

Performance Marketing

• Campaign Design: Create targeted campaigns for key traveler segments using channels like Google Ads, social media, influencer partnerships, affiliate marketing, and metasearch.
• Retention Strategies: Develop user retention tactics through integrated campaigns, email marketing, referral programs, and other engagement methods.
• Optimization: Track and optimize key metrics (CPC, CPI, CPA, CTR) to achieve growth within ROI constraints.
• Analytics: Implement advanced tracking models, manage marketing dashboards, and deliver regular performance reports.

Cross-Team Collaboration & Operations

• Tech Integration: Collaborate with product and tech teams to integrate marketing technology and sophisticated tracking systems.
• Operational Excellence: Work with finance, legal, and operations teams to streamline processes.
• Partnerships: Forge strategic partnerships within the travel ecosystem.

Qualifications and Skills

• Experience: Over 7 years of marketing expertise in digital platforms, travel technology, or high-growth startups.
• Industry Knowledge: In-depth understanding of the travel industry and its dynamics.
• Proven Success: Demonstrated ability to scale user acquisition, develop marketing strategies from scratch, and manage performance marketing budgets effectively.
• Analytical & Creative: Exceptional skills in data analysis and innovative problem-solving.
• Leadership: Strong communication and leadership abilities to inspire and guide teams.
• Project Management: Skilled in managing projects within multicultural environments.
• Entrepreneurial Mindset: Startup experience preferred, with a focus on agility and innovation.
• Results-Driven: Committed to achieving measurable growth and ROI-focused outcomes.