Email Marketing Specialist

We’re looking for a results-driven Email Marketing Specialist to take charge of our lead generation and email outreach strategy,ensuring a steady pipeline of high-quality prospects. If you thrive on outbound prospecting, strategic targeting, and crafting high-converting email campaigns, this role is for you.

Responsibilities:

• Research and identify target customers and key decision-makers.
• Develop and execute outreach strategies via cold emails and other channels.
• Craft engaging, high-converting email sequences for lead generation.
• Use automation tools (e.g., Mailchimp, HubSpot) to scale outreach efforts.
• Track and analyse campaign performance to improve results.
• Ensure compliance with email marketing best practices (e.g., GDPR).
• Refine lead qualification criteria to boost conversion rates.
• Work closely with sales teams to align messaging and outreach strategies.
• Stay updated on industry trends and new sales automation tools.

What We’re Looking For:

• Min 2 years of experience in B2B sales development, outbound marketing, or email marketing.
• Experiencein generating and converting leads via outbound outreach.
• Understanding of outbound marketing, audience segmentation, and lead nurturing.
• Email copywriting skills—clear, persuasive, and engaging.
• Experience with CRM and sales tools (e.g., Mailchimp, HubSpot, Outreach.io).
• Data-driven approach—able to track, analyse, and optimise campaigns.
• Self-motivated, organised, and resilient in a fast-paced sales environment.
• Experience in recruitment is a plus.