Digital Marketing Consultant

VK Transformation is a fast-growing 8-year-old strategic consulting and full-fledged digital marketing agency, headquartered in Singapore, dedicated to accelerating branding, marketing and digital transformation for startups, SMEs and MNCs across various industries. VK Transformation excels in crafting and executing winning brand & digital marketing strategies for clients to achieve their business goals.

About The Role

We are seeking a passionate, customer-centric and results-oriented Digital Marketing Consultant with a strong focus on helping businesses improve online brand presence & digital marketing to join our team. The ideal candidate will have a deep understanding of digital marketing channels, coupled with a creative and strategic mindset to help our clients build, enhance, and maintain their brand identity in the competitive digital landscape.

Responsibilities:

Brand Strategy Development:

• Conduct brand & digital audits and competitive analysis to identify opportunities for differentiation and growth.
• Collaborate with clients to understand their brand vision, mission, and values.
• Develop comprehensive brand strategies that align with business goals, ensuring consistency across all digital marketing channels.

Digital Marketing Strategy:

• Assess clients' current digital marketing strategies and suggest improvements accordingly.
• Collaborate with Performance Marketing Analysts to design and execute data-driven digital marketing strategies that enhance brand awareness, engagement, and conversion rates.
• Develop a deep understanding of digital marketing channels ie. websites & social media, SEO/SEM, social media paid advertising, email marketing, video marketing etc.
• Utilize analytics tools to monitor campaign performance, providing actionable insights and recommendations for optimization.

Client Engagement:

• Act as a key point of contact for clients, providing strategic advice and guidance on brand positioning and digital marketing initiatives.
• Lead client presentations and workshops to communicate brand strategy and marketing plans effectively.
• Build and maintain strong relationships with clients, ensuring their needs and expectations are met.
• Follow up with inbound leads.
• Work with the Lead Consultant to design winning digital solutions for potential clients.

Content Creation and Management:

• Oversee the development of compelling content that resonates with target audiences and reinforces brand messaging.
• Collaborate with designers, content writers, and other creative professionals to produce high-quality digital assets.
• Ensure all content aligns with the brand strategy and is optimized for SEO and user engagement.

The successful candidate should possess the following qualifications and qualities:

• Bachelor’s degree in Business, Marketing, Communications, Economics (majoring in Marketing), or any other relevant discipline.
• At least 1-3 years of relevant experience in a creative agency, executing and managing paid social media, search, or branding campaigns in B2B or B2C industries. Experience in designing digital marketing strategies is also preferred.
• Singaporeans or Singapore PRs are encouraged to apply.
• Experience in B2B or B2C marketing, planning and customer engagement is preferred.
• High proficiency in Microsoft Office tools like Word, Excel and PowerPoint.
• Strong analytical and quantitative abilities with excellent written and verbal communication skills, preferably the ability to develop and deliver consulting presentations. Fluency in English is mandatory.
• Digital marketing experience across LinkedIn, Facebook, Google and YouTube platforms.
• Outstanding critical & problem-solving, organizational, and time management skills.
• Excellent project management and customer experience skillset.
• Strong passion for working in a startup & innovative business environment.
• Strong team player, open-minded, enthusiastic and eager to learn.

Please kindly send your CV to info@vktransformation.com. Your interest will be treated with strict confidence.