Public Relations Intern - Singapore Marketing (Jan - Apr 2025)

Job Description

1. Conduct in-depth research to support thought leadership, PR strategies, and branding campaigns
2. Draft and distribute strategic press materials such as press releases, factsheets, and media pitches that align with Shopee’s brand narrative
3. Identify and pitch high-impact story ideas related to branding, holidays, industry trends, and product launches to enhance media visibility
4. Develop targeted media briefs and manage relationships with key media partners to support branding initiatives
5. Create engaging LinkedIn content that supports Shopee’s strategic branding objectives
6. Collaborate with internal and external stakeholders to plan and execute branding initiatives, such as media events, drops, and content partnerships, to amplify Shopee’s visibility
7. Conduct daily media monitoring to track relevant news, trends, and Shopee mentions
8. Monitor, compile, and analyse media coverage from campaigns and strategic pitches, ensuring insights are reflected in monthly reports
9. Maintain and update comprehensive media lists tailored for strategic outreach

Requirements

1. Currently pursuing a Bachelor's Degree in Journalism, Public Relations, Marketing, or a related field
2. Basic knowledge of the local media industry and social media platforms
3. Deadline-oriented, proactive, and inquisitive, with strong follow-up and reporting skills
4. Able to work independently while managing multiple projects simultaneously
5. Excellent written and verbal communication skills, with a flair for storytelling
6. Meticulous and detail-oriented, with a creative approach to brainstorming and problem-solving
7. Strong stakeholder management and collaboration skills
8. Proficiency in Google Suites; experience with Canva and Telum; familiarity with formulas and data organization/analysis in Google Sheets is a plus
9. Candidates who can commit to a full-time role for 3–6 months are preferred