Marketing Communications Specialist

The ideal candidate for this position will be responsible for representing the company's brand as effectively as possible. This will include an acceleration of sales through successful marketing campaigns and developing a strategy to execute all external communications. The outcome of these goals will lead to greater demand for the company's products and services.

Job Responsibilities

• Develop and implement integrated marketing communication plans to promote our products/services and enhance brand awareness
• Collaborate with cross-functional teams to understand marketing objectives and create targeted campaigns that resonate with our target audience
• Create scalable processes that ensure best practices in lead generation and database management with internal stakeholders
• Support to develop marketing campaigns and activities to generate leads with the most effective tactics
• Conceptualise, design, and produce a wide range of marketing materials, including but not limited to: digital ads, social media graphics, e-newsletters, print collateral, presentations, and website content
• Ensure consistency and adherence to brand guidelines across all marketing communications materials
• Manage the production process from concept to completion, including coordinating with stakeholders when necessary
• Monitor and analyse the performance of marketing campaigns and make data-driven recommendations for optimisation.
• Stay abreast of industry trends, best practices, and emerging technologies in marketing communications and design
• Manage paid advertising campaigns across our digital and social media platforms
• Manage conferences and events to sustain our brand awareness in the industry across our presence in exhibitions, conferences, and seminars with coordination between external and internal stakeholders

Job Requirements

• Minimum Bachelor’s Degree in Marketing and Communications or related field of study
• Proven experience of 3-5 years working in a B2B marketing communications roles, preferably in a electronic or technology related field
• Technology-savvy with experience in digital and social media skills especially SEO and SEM campaigns, and lead generation campaigns
• Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant tools
• Excellent interpersonal skills and communication (written and verbal) skills across various levels of stakeholders
• Excellent marketing tactical abilities and campaign management skills
• Ability to manage multiple projects simultaneously in a fast-paced environment and meet deadlines
• Strong attention to detail and a keen eye for design aesthetics.
• Strong coordination skills, persistence, creative problem solving and self-motivation
• Able to travel and work across the region
• Proficiency in Mandarin will be advantageous to liaise with Mandarin speaking stakeholders and translation of materials, but not mandatory
• Candidates with 1-3 years of experience are welcome to apply and will be considered for junior role