User Groups and Adoption Marketing Manager, APJ

Adoption Marketing Senior Specialist, APJ

• Full-time
• Employee Type: Regular
• Region: APAC - Asia Pacific
• Work Persona: Flexible or Remote

We are seeking an Adoption Marketing Senior Specialist with 5+ years of experience in customer success, adoption, or customer marketing. The ideal candidate will be responsible for leading data-driven customer marketing activities and experiences in APAC and Japan that engage our customers, helping them onboard, deploy, adopt, and get to value fast. This role will collaborate closely with the Digital and Enterprise Field marketing teams in the region to ensure that our email nurtures as well as events & experiences align with our customer marketing priorities. This role is ideally located in Singapore or Sydney (2 days required weekly as a minimum in the office). Remote candidates based in EMEA will also be considered.

Key Responsibilities:

1. Event Planning & Execution: Plan, create, track, manage a calendar of events for the EMEA and APAC region, and communicate milestones for ServiceNow events including webinars, round tables, onboarding events, as well as Summits, World Forums, trade shows, and other promotional activities. Oversee all logistical aspects, from scheduling/logistics confirmation, speaker/facilitator engagement to event hosting, follow-up activities, and recap.
2. Account Engagement: Partner with Digital/DASO, social media, and Community teams to drive an effective customer awareness and promotion strategy that will maximize reach for registration, attendance, and customer engagement. Utilize feedback and insights to tailor events that enhance customer experience and satisfaction.
3. User Group Engagement: Work closely with the regional teams and the community team to drive user group engagement in the region to drive higher deployment and adoption. This can include 360 exchange sessions or more organic peer meet-ups from the user groups.
4. Performance Measurement: Analyze event performance through metrics such as attendance, customer feedback, and engagement levels. Provide post-event reports to inform future planning.
5. Vendor / Partner Management: Establish and maintain relationships with vendors and partners, negotiating contracts and managing service delivery for specific activities.
6. On-Site Coordination: Serve as the main point of contact during events, ensuring smooth execution and addressing any issues that arise.

We are looking for a person who can operate independently in a fast-paced environment, has a proven track record for managing complex operations while building exceptional relationships. The individual will be responsible for driving cross-team execution, collaboration across multiple teams and stakeholders with the aim to drive equity, engagement, and demand for the business.

Qualifications:

1. Bachelor’s degree in digital media, marketing, events management, communications, or a related field.
2. 5+ years of experience in digital marketing, events management, data-driven campaigns, preferably with a focus on customer marketing.
3. Prior experience in managing online and on-site user groups for B2B companies.
4. Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
5. Excellent communication and interpersonal skills, with a knack for building relationships.
6. Proficiency in analytics dashboards, event management software, and AI marketing tools.
7. Ability to work both independently and as part of a team in a fast-paced environment.
8. Experience in post-purchase or customer marketing a plus.

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, please contact globaltalentss@servicenow.com for assistance.