E-Commerce & Digital Marketing - Senior Executive

RESPONSIBILITIES

E-COMMERCE

1. Manage the E-commerce business in Singapore for both brand.com and marketplace partners.
2. Translate the brand business strategy into market-specific strategic plans and ensure proper execution.
3. Manage and oversee the operations and sales performance of E-Commerce, working closely with the operations team to ensure smooth logistics to maximize sell-through.
4. Work closely with internal parties to achieve optimal recruitment and retention rates and expand potentials for omni-channel opportunities.
5. Analyze data traffic, marketing campaigns, and market data to optimize customer experience and propose insightful ideas.

DIGITAL MARKETING

1. Determine strategic vision for digital communication in the Singapore market to meet the brand's objectives.
2. Drive, develop, and manage execution of content strategy to maximize returns and exposure from various channels (SEM, SEO, display ads).
3. Closely collaborate with internal and external parties on planning and implementing campaign plans to ensure excellent execution of brand building initiatives.
4. Manage agencies to ensure campaign goals and KPIs are met.
5. Track and evaluate campaign effectiveness using analytical tools such as Meta Insights and Google Analytics.
6. Monitor activities of competitors and local digital trends.

REQUIREMENTS

1. Diploma or Degree in Marketing, Business Administration, or a related field.
2. Proficiency in written and spoken English.
3. Up to date with E-commerce and Digital Marketing tactics.
4. Strong communicator, keeping other teams updated on the status of cross-functional projects, working well with multiple internal and external stakeholders, and valuing feedback loops.
5. Data-oriented, enjoying analyzing data and tracking the efficacy of omni-channel journeys, with a passion for driving results.
6. Strong problem-solving skills, with good organization and attention to detail.
7. Minimum 4 years of experience in digital marketing and managing marketplace and brand.com, preferably with Salesforce Commerce Cloud (SFCC).

GROUPE L’OCCITANE DIVERSITY & INCLUSION STATEMENT

L’OCCITANE is an Equal Opportunities Employer and is committed to ensuring that factors relating to its employees’ ability to perform workplace responsibilities, and to develop in their employment, are the only ones considered in the decisions about their career with L’OCCITANE.

Building a more diverse and inclusive organizational culture is one of the ways we cultivate change. This involves building an inclusive workplace that makes our people feel safe from any sort of discrimination or harassment, respected and valued for who they are as individuals.

We recruit competent and positive-minded people who share our core values of entrepreneurship, team spirit, leading by example, and authenticity - and our commitment to sustainability.