Marketing Assistant

Marketing Assistant

Join our dynamic marketing team and contribute to shaping the brand’s online presence and digital strategy!

Key Responsibilities

Social Media Management

• Assist in developing and executing a compelling social media content strategy across the Group’s platforms.
• Explore new platforms to enhance brand visibility and audience engagement.
• Monitor, manage, and actively engage in social media discussions to foster community growth.

Digital Marketing Support

• Support the creation and execution of targeted email campaigns and promotional materials to drive sales and website traffic.
• Track, analyse, and report on key digital marketing metrics (e.g., impressions, unique visits, followers, link clicks, weekly sales).
• Assist in planning and optimising online advertising campaigns (Google Ads, social media ads) to maximise reach and conversions.

Market Research & Trend Analysis

• Stay ahead of digital marketing trends and industry developments to keep the brand competitive.
• Conduct competitor analysis and provide insights to enhance marketing strategies.
• Identify potential media opportunities, partnerships, and campaign initiatives.

eCommerce & Website Management

• Assist in maintaining and updating marketing and eCommerce platforms (website, Grab, Foodpanda), ensuring seamless functionality.
• Update website content and copy to ensure consistency across all brand platforms.
• Support menu changes and updates as needed.

Campaign, Calendar & Collateral Management

• Assist in developing engaging EDM campaigns and promotional materials.
• Manage the monthly social media and marketing calendar, including content scheduling, promotional timelines, and event coordination.
• Support the planning and execution of marketing events, product launches, and brand activations.

Coordination & Collaboration

• Liaise with media and third-party marketing partners for promotions, event advertisements, and editorial features.
• Work closely with management to align marketing efforts with business goals and maintain consistent brand messaging.
• Support brand partnerships and represent the brand in relevant marketing initiatives.

Administrative & General Support

• Assist in tracking marketing budgets, monitoring expenses, and reporting campaign performance.
• Handle administrative tasks such as calendar management, meeting coordination, and marketing report preparation.
• Undertake additional tasks as assigned by the Manager.

Requirements

• Diploma or Degree in Marketing, Communications, or a related field preferred.
• Proven experience in digital marketing and social media management is required.
• Familiarity with eCommerce platforms and content management systems.
• Strong organisational skills with the ability to manage multiple tasks and marketing calendars efficiently.
• Proficiency in social media platforms, analytics tools, and online advertising platforms.
• Excellent written and verbal communication skills.
• Ability to work collaboratively within a team in a fast-paced environment.