Marketing Manager

Marketing Manager

Join AFF, a pioneering and innovative flavour house in Singapore, where your strategic marketing leadership will significantly shape the dynamic world of flavours across Asia and beyond. As an independent and experienced Marketing Manager, you will spearhead impactful initiatives, elevate brand visibility, and drive customer engagement to new heights.

Based in our Singapore office and reporting directly to the Global Marketing Director, you'll take charge of:

• Developing marketing strategies aligned with company goals to secure market leadership and consistent growth.
• Leading exhibitions, trade shows, and industry events, enhancing AFF's market presence and industry reputation.
• Overseeing the creation and distribution of impactful brochures, catalogues, and promotional materials.
• Directing the design and execution of professional product showcases to highlight flavour innovations.
• Guiding market research initiatives to capture consumer insights, identify trends, and analyse competitors.
• Managing comprehensive digital marketing activities across social media, email, and digital platforms.
• Coordinating effective marketing campaigns to successfully launch new products.
• Collaborating closely with sales and commercial teams to equip them with strategic tools, presentations, and insights.
• Ensuring consistent, engaging brand communication across all marketing channels.
• Developing customer retention strategies, including personalised marketing initiatives and loyalty programs.
• Regularly assessing and refining marketing performance through insightful analytics.

Are you the one?

We're looking for a visionary leader and creative strategist skilled in managing diverse marketing functions independently. Your proven track record in driving impactful marketing initiatives will propel AFF’s brand forward. Ideally, you:

• Hold qualifications or exceptional experience in Marketing, Business, or a related discipline.
• Have at least 10 years of marketing experience, preferably within FMCG or food and beverage sectors.
• Are highly proficient in digital marketing platforms, analytics, and creative design processes.
• Demonstrate exceptional strategic planning abilities, attention to detail, and a results-driven mindset.
• Excel in leadership, strategic communication, and cross-functional collaboration.

Why AFF?

• Competitive remuneration and comprehensive benefits.
• Significant opportunities for professional advancement within an innovative environment.
• A diverse, inclusive culture that celebrates creativity, independence, and leadership.

At AFF, your strategic vision will create immediate impact. Join us and lead the evolution of flavours!