Product Marketing Manager (1 year contract)

My client, a leading financial services company, is looking for a Product Marketing Manager for a one-year contract. This role will be responsible for developing and implementing a go-to-market strategy for a retirement solution.

Responsibilities:

1. Create a compelling product narrative and an end-to-end marketing strategy to drive customer acquisition, engagement, and share-of-wallet growth
2. Define and refine target audience segments using demographic, psychographic, and financial goal-based data
3. Design and implement multi-channel marketing campaigns, leveraging digital platforms, email, social media, content marketing, and strategic partnerships
4. Optimize campaigns based on performance metrics, including acquisition costs, engagement, and conversion rates
5. Track and evaluate key performance indicators (KPIs) to measure campaign ROI and effectiveness

Requirements:

1. Minimum of 5 years in product marketing within financial services, fintech, or retirement planning
2. Familiarity with CRM platforms, marketing automation tools, and digital analytics
3. Excellent communication and interpersonal skills
4. Ability to interact positively and professionally at all levels