Marketing Associate [Blockchain Technology]

Marketing Associate [Blockchain Technology]

Exciting opportunity in Digital assets and Blockchain Technologies

Our client is one of a leading global blockchain-based technology providers for virtual assets. The company's innovative platform, available as a SaaS offering, provides secure, efficient, and transparent technology solutions, catering to businesses (B2B) and consumers (B2B2C).

You will lead marketing initiatives for our blockchain products and services. This role will be responsible for developing and executing marketing strategies to increase product awareness and grow and manage the community.

Key Responsibilities:

• Manage and grow the brand’s social media presence on platforms such as Twitter, Instagram, LinkedIn, YouTube, and emerging Web3 social platforms.
• Develop and implement comprehensive marketing strategies to promote blockchain-based products, services, and solutions.
• Design and execute multi-channel campaigns that align with the goals of the project.
• Lead community-building initiatives on platforms like Telegram, Discord, Reddit, and other relevant channels.
• Engage with community members to foster a loyal user base, address concerns, and drive engagement.
• Organize and participate in community events, AMAs, and online discussions.
• Create compelling content (articles, blogs, videos, podcasts, social media posts) to educate and engage the audience on Web3 topics.
• Collaborate with community managers to provide timely and transparent updates, AMAs, and regular product information.
• Collaborate with designers and content creators to produce high-quality promotional materials.
• Monitor social media trends, platform developments, and competitor strategies within the Web3 landscape.
• Monitor, analyze, and report on marketing metrics to measure campaign effectiveness. Use analytics tools like Google Analytics, on-chain analytics, and social listening platforms to understand user behavior and campaign impact.
• Coordinate with external partners, including advertising networks, PR firms, and Web3 ecosystem partners, to drive brand reach and credibility.
• Stay updated on industry regulations, crypto advertising policies, and relevant compliance standards to ensure adherence.

Skills/Experience

• Master's or Bachelor’s degree in marketing, communication, or business management.
• Minimum 3 years in digital marketing focusing on blockchain/Web3.
• Proven record in digital marketing with a passion for Web3 technologies and an understanding of decentralized ecosystems, blockchain trends, and community-driven marketing strategies.
• Knowledge of community management on Web3 platforms and social channels.
• Understanding of blockchain technology, decentralized applications, and Web3 products.
• Proficiency with digital marketing tools (e.g., Google Analytics, SEO tools, social media management platforms).

You should possess strong communication and interpersonal skills, with problem-solving abilities, intellectual curiosity, strong professional judgment, the ability to work independently, and an initiative mindset.

Please send your CV in Microsoft Word format to Siriwan Young at Siriwan.young@rpint.com.

Your interest will be treated in strict confidence. Only shortlisted candidates will be notified.

Company Reg No.: 11S2959 I Licence No.: R24124300