Personal Beauty Specialist

Luxury brand Clé de Peau Beauté was established in Japan in 1982 with the mission to forge new frontiers in skin-cell science. Taking its name from the French for the key to skin’s beauty, the brand offers skincare, colour makeup and base makeup items on a global scale. Each formula is created to help women unlock skin’s innate potential while revealing their radiance within. In 2019, the brand launched its Power of Radiance program to help empower women through education. Clé de Peau Beauté will continue to deliver the power of radiance to women around the world.

In this document, the roles will be collectively termed as PBS.

Key Responsibilities

The PBS reports into the Counter/Store Manager and Sales Executive (commercial team) and is responsible for providing the brand’s highest standard of service to customers at his/her assigned retail outlet and driving sales and profits within the brand. He/she will also work closely with the Store Manager to ensure smooth daily operations.

Main Functions

1. Ensures smooth day-to-day counter/boutique business operations.
2. Works closely with retail team members to achieve monthly sales targets.
3. Exudes proper and professional conduct at the counter.
4. Ensures proper daily grooming (makeup and dressing) based on brand’s requirements.

Responsibilities (but not limited to):

Operations & Achieving Sales Targets

1. Ensures timely reporting for daily store operations.
2. Attends counter briefings from Store Manager to get updates on brand, marketing, and education communications.
3. Be aware of sales targets and goals to achieve in the briefing sessions.
4. Monitors personal monthly sales productivity KPIs – AUS/IPT.
5. Maintains a cohesive and cooperative work environment to work towards achieving brand sales targets and business growth.
6. Performs cashiering duties at counters/FSS in a professional manner and with the highest respect for customers, requiring the highest level of accuracy and integrity.
7. FSS PBS: Follows SOP for team members regarding the proper management of opening cash float, daily cash collection, and consolidation for banking monthly, as well as proper documentation of card charge slips for submission to Finance Department. Reports any discrepancies in daily sales tally to Store Manager and Sales Executive.

Stocks/Inventory Management

1. Performs monthly inventory counts designated by the Store Manager, managing stock-in/receiving for stock freshness and reporting any discrepancies and highlighting any aging stocks to the Store Manager.
2. Practices FEFO (First-Expired, First-Out), i.e., the oldest batch of stocks to be sold first, thus proper management of stock arrangement is required.
3. Maintains OOS list and follows up on stock orders with Store Manager, updating Store Manager on high-demand SKUs based on current market trends.

Counter/Store Maintenance

1. Conducts daily checks on counter/boutique merchandising units and product displays to ensure adherence to Brand’s merchandising guidelines and updates Store Manager for discrepancies.
2. Ensures store cleanliness and hygiene through daily housekeeping and post-Covid hygiene SOP on testers are well-managed.
3. Reports to contractor/maintenance team on any malfunction to store/counter’s electricity or fixtures and updates the Store Manager.
4. Forecasts and replenishes counter hygiene supplies regularly through the Store Manager.

Staff Coaching & Development (for Senior PBS)

1. Assists the Store Manager in coaching new PBS in the team (particularly new hire OJT), coordinating closely with the Store Manager and the given onboarding coaching agendas by the Education Department.
2. Provides regular updates to the Store Manager on the working progress of new hires.
3. Ensures all team members are aware of their roles and responsibilities, targets, and goals.
4. Coaches slower performing team members by reinforcing service standards and product knowledge. Demonstrates selling skills to team members.
5. Assists Store Manager in ensuring team members’ daily grooming (makeup and dressing) conforms to CPB high standards and provides feedback to the team members for improvement.

Service Excellence & CRM

1. Provides an excellent shopping experience for customers at the counter/boutique and ensures retail team upholds high-level customer service standards.
2. Handles and manages customer complaints.
3. Recruits new customers as well as builds good relations with current customers.
4. Be aware of the brand’s CRM initiatives and customer-data collection, strictly adhering to the PDPA guidelines.

Brand Education

1. The PBS is required to go through on-the-job coaching with the Store Manager during the first month of employment, and then scheduled for 7-day brand induction with the Education Team.
2. During the OJT period, the PBS will receive training in product knowledge, CPB iconic skincare application and makeup artistry techniques, customer service as well as sales and operation.
3. The PBS will be required to attend all training sessions arranged by the Education Department, regardless of virtual or classroom trainings.
4. Seasonal Seminars are conducted to showcase seasonal new launches and application techniques.
5. PBS will also be considered for further personnel development through career advancement programs, elevating their skills, presentation, and workshop facilitation.
6. The PBS may be selected or requested to work on projects targeted for social media to support brand campaigns and launches.

Others:

1. Assists the Store Manager and Brand Team for consumer or sale events.
2. Inspires customers with expertise on beauty trends and product knowledge and determines customer needs and assists in finding appropriate CPB products.
3. May be assigned to work at Brand’s or Company’s external events, not limited to media presentations, livestreams, on-stage demonstrations for Private event/consumer workshops, etc.
4. Adheres strictly to Shiseido Code of Conduct and Ethics (CoCE).

Job Qualifications:

1. Express a strong passion to work in the beauty and cosmetics industry.
2. Minimum GCE ‘N’ Level or equivalent, and equipped with 2-3 years of luxury skincare retail brand experience preferred.
3. Possesses certificate(s) in Facial Treatment/Makeup Artistry preferred.
4. Good English written and verbal communication skills with a pleasant personality.
5. Computer literacy, especially in Office 365 Suite (MS Word, MS Excel, MS Outlook, MS PowerPoint, MS Teams).
6. Be reliable, dependable, and punctual.
7. Have a high standard of attention to detail and show strong initiative in given tasks.
8. Display good leadership (people management), strong communication and problem-solving ability working in a team.
9. Demonstrate ability to multi-task and manage stress in the fast-paced team environment.
10. Ability to work a flexible schedule including weekends and/or public holidays (dependent on counter staffing needs).