Creative Head

The incumbent will collaborate with cross-functional teams to craft engaging experiences that enhance customer loyalty. The role aims to push creative boundaries, ensuring initiatives are impactful, relevant, and aligned with company growth objectives. By elevating event management capabilities and profitability, the incumbent will help set industry benchmarks, drive innovation and maintain a focus on scalability for long-term success.

Roles & Responsibilities

• Oversee the creative process from ideation through to execution, ensuring cohesive, high quality outputs across all projects
• Integrate cutting-edge technologies like AI and machine learning into both digital and non-digital event strategies to maintain innovation and use of technology at the forefront
• Stay up to date on industry and competitors’ trends and continuously incorporate new design techniques and technical capabilities to ensure the brand leads in the market
• Lead brainstorming sessions with internal teams, including Sales, to generate innovative and impactful event concepts aligned with customers’ briefs
• Direct the creation and curation of multimedia content to enhance event experiences, using the latest and relevant technologies with creative methodologies and technics
• Inspire, mentor, and develop a creative team, ensuring high-calibre performance, continuous growth, and a dynamic, collaborative culture
• Collaborate with internal stakeholders to ensure that all creative deliverables meet high standards and align with customer expectations and brand integrity
• Balance creative vision with business objectives, ensuring creative excellence while meeting organizational goals and profitability
• Manage project budgets, cost, timelines, and resources, ensuring timely delivery of creative assets while maintaining quality standards

Qualifications & Other Requirements

• Bachelor's degree in Event Management, Design, Marketing, or a related field
• At least 8 years of experience, preferably in the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry, with at least 5 years in a digital design, art direction, or creative leadership role
• Proven track record of successfully leading major event exhibitions, campaigns, and brand development, demonstrated through a portfolio of hands-on, impactful work
• Strong experience in creative and curation strategies, with a deep understanding of how-to craft and execute compelling event concepts that align with client objectives
• Expertise in digital design tools, creative software, visual media and multimedia content creation
• High proficiency in design software (e.g. Adobe Creative Suite, Illustrator, Unreal Engine etc, and equivalent) for concept ideation and implementation

Preferred Knowledge & Skills

• Mastery in effective communication of ideas, justifying design choices to stakeholders
• Good leadership skills, with a demonstrated ability to manage and inspire a team of creative professionals
• Good understanding of emerging trends and technologies in the event industry, such as AI, VR, and interactive media
• Passion for creating memorable event experiences and a keen eye for aesthetics and creativity with a focus on quality and service excellence
• Good communication and collaboration skills, with the ability to work closely with internal teams, clients, and stakeholders
• Proven ability to balance creativity with business goals, driving both innovation and profitability
• Creative problem-solving abilities with a focus on overcoming challenges and finding innovative solutions
• Highly organized, with good time management skills to meet deadlines and handle multiple projects simultaneously
• Experience working with senior management and boards of directors
• Strong people management skills with a proactive, team-oriented attitude, skilled in multi-stakeholder engagement, ensuring alignment and collaboration across internal and external parties