Senior Business Analyst SEA

Works with Senior Director Retail & Ecom SEA and Country Teamhead of Retail and all SEA Retail stakeholders to drive performance of the Retail Channel (Owned & Operated stores) and to support the roll out of the retail strategy to the franchisee stores (wholesale channel), in the region. Works on all things Retail in pursuit of Retail excellence: Retail Operations initiatives to improve store efficiency as well as specific business and consumer engagement initiatives to drive footfalls, improve conversion & sales.

Task 1: Retail Operations initiatives

1. Adapt and/or define and roll out PUMA’s Global / own Retail SOPs (policies and procedures) to align all stakeholders (corporate and stores) in the region (5/6 SEA markets SG/MY/TH/PH/INDO & VN in the future). Share updates when relevant.
2. Work closely with Retail Operations teams to improve store processes and increase store efficiency.

Task 2: Retail financial planning & analysis

1. Retail sales budget and forecast.
2. Prepare store deal packs for capex approval (new store openings/relocations/expansion).
3. Tracking of stores performance through dashboards and other tools.

Task 3: Preparation of various internal decks/presentations/reports for Country/Region/Global

Task 4: Work with all our internal departments/ engagement stakeholders to create a Center of Excellence for retail engagement – define engagement priorities and execute several staff / customer experience / product business units / digital initiatives.

1. Lead/support for ad-hoc Retail pilot/roll out projects, work with external partners to drive traffic and conversion in stores.
2. Through trial and error, run pilot projects at our flagship stores, and decide further to roll out across all our stores.

Task 5: Manage and further develop PUMA’s customer loyalty program.

Education: Bachelor’s degree in business management or equivalent studied.

Professional: 3-4 years experiences. Consulting background (may or may not be Retail, but the person would have worked for consumer facing industries).
Experience in internal audits / process improvements / market research projects / industry mapping / financial analysis, etc.

IT Skills: Excellent MS-Office (Excel, PowerPoint)

Language Skills: Excellent English communication skills, both verbal and written.