Assistant Manager/ Manager, Marketing

We are seeking a dynamic Assistant Manager/Manager, Marketing to drive strategic marketing initiatives aimed at enhancing patient acquisition, revenue growth, and brand awareness across both online and offline channels. This role is pivotal in shaping marketing campaigns, managing digital platforms, and engaging key stakeholders. If you have a strong background in digital marketing, strategic planning, and stakeholder engagement, we invite you to join our team.

Key Responsibilities

Digital Marketing:

• Work with Head of Marketing to conceptualize and drive key marketing strategies, and to optimize digital marketing efficacy.
• Conceptualize and implement marketing strategies and campaigns (both online and offline), focusing on patient/user acquisition, revenue growth, and brand awareness.
• Develop and create content across various marketing platforms including website, social media, EDMs, print collateral, etc.
• Drive strategic partnerships to profile the Group’s doctors and acquire new patients.
• Manage marketing budget and implement tracking mechanisms to monitor marketing efficacy and ROI.
• Manage existing digital platforms including websites, marketing automation tools, and social media. Implement and manage, if necessary, new digital tools.
• Active involvement in SEO and SEM efforts and the management of digital marketing agencies.
• Conduct data analysis based on Google Analytics to guide the planning and to optimize the execution of the marketing activities.

Account Management:

• Work closely with the business manager of assigned business units to support the growth of the relevant businesses.
• Regular engagement with doctors to develop marketing campaigns and provide post-mortem updates.
• Manage stakeholders through timely submission of deliverables, regular communications, and updates on activities and marketing/patient acquisition metrics.

Requirements:

• A good degree in Business with a major in Marketing is preferred. Those from other majors with working experience in Marketing are also encouraged to apply.
• Experience in account servicing work and stakeholder engagement.
• Competent with digital marketing platforms and its associated business functions.
• Possess a good understanding of Google Analytics, SEO, and SEM and have experience in managing digital marketing agencies.
• Be updated on the latest digital and marketing trends through self-reading and research on a regular basis.
• Experience with graphic design or video production/editing is a bonus.
• Ideal candidates should have an excellent command of English. Individuals with strong copywriting will have an advantage.