新媒体专员/New Media Specialist

• Content Planning and Creation:
  Gain a deep understanding of the brand’s jewelry products and brand tone. Based on user needs and content trends on Xiaohongshu (Little Red Book), create a detailed monthly content plan for the brand. Ensure that the content is clear in theme, diverse in format, and highly engaging.
• Copywriting:
  Write high-quality copy covering various aspects such as product introduction, user experience, jewelry styling tips, and brand stories. Present the brand value and product appeal in a lively, relatable, and user-centric manner.
• Guidance or Assistance with Photos and Videos:
  Ensure that visual content aligns with the copy, enhancing the overall quality of the content. Ensure the content meets Xiaohongshu’s aesthetic standards and is engaging for users.
• Account Management and Operation:
  Be well-versed in the rules and regulations of Xiaohongshu account operations, strictly follow platform guidelines, and plan the account’s growth path effectively while minimizing operational risks.
• Account Data Analysis:
  Regularly analyze key metrics such as follower growth, engagement, and exposure. Based on data feedback, promptly adjust content strategies and publishing schedules to continuously optimize account performance.
• Engagement in Platform Activities and Trends:
  Actively participate in Xiaohongshu’s activities and trending topics to increase the brand's activity level and exposure on the platform, expanding its influence.
• User Interaction and Community Management:
  Respond to user comments and private messages in a timely manner, patiently address user inquiries, and establish positive interactive relationships to increase user retention and loyalty.
• Encourage User-Generated Content (UGC):
  Motivate users to share and create content, leveraging UGC to further expand brand visibility and influence.
• User Feedback Collection:
  Collect user feedback and suggestions, providing valuable insights for product optimization and marketing strategy adjustments.
• Cross-Department Collaboration:
  Collaborate closely with marketing, product, sales, and other departments to ensure that Xiaohongshu content aligns with the brand's overall marketing strategy, achieving resource sharing and collaborative promotion.
• Involvement in Brand Marketing Campaigns:
  Incorporate Xiaohongshu as a key promotional channel and coordinate with other marketing activities to create a synergistic effect, enhancing the overall campaign performance.

Job Requirements:

• Education:
  Bachelor's degree or higher in Marketing, Advertising, Media Studies, Visual Arts, or related fields.
• Experience:
  At least 1 year of experience in operating Xiaohongshu accounts. Familiar with the platform’s rules, user preferences, and trends. Previous experience operating Xiaohongshu accounts for jewelry or luxury brands is preferred.

Skills Required:

• Excellent Copywriting Skills:
  Ability to create high-quality content based on brand needs and user preferences.
• Familiar with Xiaohongshu's Visual Content Creation:
  Proficient in photography and video editing techniques for Xiaohongshu, with the ability to guide or assist in creating content that aligns with the platform's aesthetics.
• Data Analysis and Optimization:
  Expertise in analyzing Xiaohongshu account data and optimizing content strategies based on data insights.

Bonus Points:

• Strong Internet Sensitivity:
  Ability to quickly identify and capitalize on trending topics and content trends, responding swiftly to market changes.
• Good Communication and Coordination Skills:
  Ability to collaborate effectively with team members and external partners.
• Innovative Thinking:
  A creative mindset, continuously exploring new content formats and operational methods to bring fresh ideas to brand communication.
• Time Management and Project Management Skills:
  Ability to manage work pressure effectively, ensuring content is published on time and operational tasks are completed smoothly.
• Passionate about the Jewelry Industry:
  Strong enthusiasm for the jewelry industry, with a deep understanding and appreciation of the brand’s culture and products.
• Attention to Detail:
  Aiming for perfection, with a keen eye for detail and a drive for high-quality results.
• Strong Responsibility and Mission-Driven:
  A deep sense of responsibility and dedication to contributing to the brand’s development on the Xiaohongshu platform.