Senior Marketing Executive/ Marketing Executive

Company Description

Cogent Holdings Pte Ltd is a subsidiary of Cosco Shipping International (Singapore) Co., Ltd and a leading logistics provider with a wide range of clientele ranging from local SMEs to multinational companies. Cogent's main businesses comprise of warehousing, freight forwarding, container and ISO tank depot, automotive logistics, and transportation services in Singapore. It also operates warehousing and container depot businesses in Malaysia.

Role Description

This is a full-time on-site role for a Senior Marketing Executive/ Marketing Executive at Cogent Holdings Pte Ltd. The incumbent will be responsible for developing and executing marketing strategies, managing campaigns, enhancing brand visibility, and driving customer engagement across multiple channels.

Content Strategy & Creation:

1. Collaborate with cross-functional teams to maintain brand integrity across the organization.
2. Plan, develop, and execute comprehensive marketing strategies, events, and campaigns in collaboration with internal teams, external agencies, and vendors to effectively promote the company's brand and services.
3. Manage the company’s digital presence across social media platforms, websites, and email campaigns. Use of Adobe Illustrator, Canva, and other applications.
4. Enhance the company's brand awareness, positioning, and perception.
5. Stay current on digital marketing trends and tools to optimize online performance, including SEO, SEM, paid advertising, and social media engagement.
6. Assist in planning, monitoring/ managing campaign budgets, agencies, and vendors to ensure cost-effectiveness and achievement of campaign/event deliverables.

Marketing Strategy Development and Execution:

1. Conduct market research to identify customer needs, competitor strategies, and industry trends.
2. Analyze customer data and campaign performance to derive actionable insights and drive marketing decisions.
3. Continuously optimize and improve the marketing campaigns/strategy.

Qualifications

1. Bachelor Degree or Diploma in Marketing, Business, Communications, or a related field.
2. Minimum 3 years of experience in marketing, preferably 1 year in a senior or leadership role.
3. Experience in managing digital marketing, content strategy, and social media platforms.
4. Experience with marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics, HubSpot, SEMrush).
5. Knowledge of digital marketing tools (SEO, SEM, paid media, email marketing).
6. Excellent communication skills, both written and verbal.
7. Experience in the logistics industry is a plus.

Others:

1. 5-day work week
2. 2 ways transport from Jurong East MRT
3. Daily meal subsidy
4. In-house gym
5. Dental, medical, insurance benefits