Digital Marketing Specialist

Our Team

Mighty Jaxx is the leading integrated future culture platform in Southeast Asia today. With a mission to supercharge future culture phygitally, Mighty Jaxx’s integrated platform will empower future pop culture brands with an end-to-end supply chain of digital and phygital collectibles, including artist development and incubation, proprietary IP operation and providing global consumers access to new D2C experiences.

Mighty Jaxx partners with the greatest creative talents in the world, as well as top global brands such as Netflix, Formula 1, Hasbro, Toei Animation, Cartoon Network, Nickelodeon, Warner Brothers, Adidas and many more to ship millions of phygital collectibles to over 90 countries worldwide.

We are proud to be an equal opportunity employer with a diverse, inclusive work environment and encourage our employees to bring their authentic, fun-loving, and high-energy selves to the workplace.

Your Role

Mighty Jaxx is seeking a proactive and strategic Digital Marketing Specialist to elevate our digital presence and drive customer engagement. In this role, you will plan, execute, and monitor impactful digital campaigns across multiple platforms, playing a vital part in shaping our ad and communications strategy. Your efforts will be central to increasing customer acquisition, engagement, and loyalty by delivering targeted, data-driven marketing experiences.

You will work closely with internal teams to ensure a cohesive brand voice across all digital touchpoints, optimising performance metrics to continuously improve campaign effectiveness. This is an exciting opportunity for a self-starter with a passion for digital marketing, strong analytical skills, and the ability to thrive in a collaborative environment to help drive Mighty Jaxx forward.

Responsibilities

1. Campaign Strategy & Execution
   Plan, execute, and monitor digital marketing campaigns across channels, ensuring consistent messaging and brand alignment.
   Develop and manage campaign briefs, working closely with our Creative team and external partners to bring campaigns to life.
2. Content Strategy Development
   Develop and implement content strategies that align with campaign goals and resonate with target audiences, supporting lead acquisition and engagement across all digital channels.
3. Collaborative Campaign Development
   Collaborate with Creative, Technology and Business Intelligence teams to define, develop, and implement integrated digital campaign strategies.
   Create ad sets, audience targeting, ad copy, and other assets with support from local market teams.
4. Paid Media & Budget Management
   Partner with internal teams to develop integrated paid media strategies, outlining key themes and messaging.
   Monitor and manage campaign budgets, ensuring efficient pacing against targets.
5. Performance Analysis & Optimisation
   Analyse performance metrics across digital channels to inform marketing decisions and enhance lead acquisition and activation strategies.
   Continuously improve processes to ensure best practices and efficiency in campaign management and lead generation.
6. Data-Driven Insights & Reporting
   Conduct data analysis to track campaign effectiveness, engagement, and ROAS.
   Regularly benchmark and analyse performance metrics to optimise campaign outcomes.
   Prepare reports, presentations, and other materials to provide insights into key initiatives and business results.
7. Traffic & Conversion Optimisation
   Lead the development of in-market digital marketing plans aligned with our global strategy, focusing on driving traffic to Mightyjaxx.com and increasing app downloads.

Requirements

1. Prior digital marketing experience, especially in the areas of: crafting content strategy, driving digital campaigns, post-campaign analytics reporting and paid marketing campaigns.
2. Proven ability to leverage data and metrics to drive campaign improvements.
3. Proficiency in Excel or Tableau, including data manipulation, macros, charts, and pivot tables.
4. Demonstrated experience in building and optimising multiple simultaneous marketing campaigns.
5. Experience collaborating with cross-functional marketing and creative teams.

To apply, please send an updated copy of your resume to people@mightyjaxx.com. While we value all submissions, we regret that only shortlisted candidates will be contacted by our People team.

Benefits

Be part of a company where the benefits are designed to elevate your experience - making your journey with us as dynamic and rewarding as the work you’ll do. You can look forward to:

• Hybrid work (with flexible start timing, ranging from 8.30am - 10.30am)
• Competitive annual leave package, with comprehensive health insurance coverage
• Attractive staff discounts on MJ products
• Well-stocked pantry filled with a variety of snacks and beverages