Social Media Content Creator

Job Responsibilities:

Content Creation

1. Research and Planning: Research industry trends, audience preferences, and brand guidelines to plan and develop content.
2. Content Writing: Write engaging, informative, and optimized content for various social media platforms.
3. Visual Content Creation: Design and create visual content, such as graphics, videos, and photos, to support written content.
4. Content Optimization: Optimize content for each platform, ensuring it meets the unique requirements and best practices of each.

Content Distribution and Publishing

1. Social Media Channel Management: Manage and maintain social media presence across multiple platforms.
2. Content Scheduling: Schedule content in advance using social media management tools.
3. Content Publishing: Publish content on social media platforms, ensuring timely and consistent posting.
4. Content Promotion: Work with the current team to promote content through paid advertising, influencer partnerships, and cross-promotions.

Engagement and Community Building

1. Audience Engagement: Work with the team to respond to comments, messages, and reviews on social media, fostering a sense of community.
2. Community Building: Work with the team to develop and implement strategies to grow and engage the social media community.
3. Influencer Collaboration: Collaborate with influencers and brand ambassadors to expand reach and credibility.
4. Social Listening: Monitor social media conversations, staying informed about industry trends and audience concerns.

Analytics and Reporting

1. Performance Metrics: Track and analyze key performance indicators (KPIs), such as engagement rates, follower growth, and conversions.
2. Social Media Analytics Tools: Utilize analytics tools, such as Hootsuite Insights or Sprout Social, to measure performance and inform future content strategies.
3. Reporting and Insights: Provide regular reporting and insights to stakeholders, highlighting successes, challenges, and opportunities for growth.

Strategy and Planning

1. Content Strategy Development: Develop and implement comprehensive content strategies aligned with business objectives.
2. Social Media Strategy: Create and execute social media strategies, including platform-specific plans and tactics.
3. Crisis Management: Develop and implement crisis management plans to address potential social media crises.
4. Stay Up-to-Date with Industry Trends: Continuously update knowledge and skills to stay current with the latest social media trends, best practices, competition, and platform changes.

Job Requirements:

1. Content Creation Skills: Proficiency in writing, graphic design, and video production.
2. Social Media Expertise: In-depth knowledge of social media platforms, their features, and best practices.
3. Analytical and Problem-Solving Skills: Ability to analyze data, identify trends, and develop creative solutions.
4. Communication and Collaboration Skills: Excellent communication and collaboration skills to work with cross-functional teams and stakeholders.