Brand Manager

Brand Manager – KFC Marketing Team

Are you passionate about crafting impactful brand strategies, creating memorable campaigns, and driving customer engagement in a fast-paced environment? Join the KFC Marketing team as a Brand Manager and play a pivotal role in shaping the future of one of the world's most iconic brands.

Impact

As a Brand Manager, you will be instrumental in driving store foot traffic, increasing online orders, and solidifying KFC's position as a beloved brand in the competitive F&B landscape. Your contributions will shape customer perception, build brand loyalty, and directly impact revenue growth.

What You'll Do:

1. Strategic Brand Planning
   • Develop and implement annual marketing plans to achieve brand growth, customer loyalty, and sales targets.
   • Analyze market trends, competitor activity, and customer insights to inform strategy and decision-making.
2. Campaign Development & Execution
   • Lead the creation and execution of marketing campaigns, including promotions, menu launches, and limited-time offers.
   • Collaborate with creative and media agencies to deliver high-impact, consumer-focused campaigns across channels like TV, digital, and out-of-home.
3. Menu Innovation Support
   • Partner with the Product Development team to launch new menu items aligned with customer preferences and market trends.
   • Design marketing strategies for product launches, including pricing, packaging, and positioning.
4. Digital Marketing & Social Media
   • Oversee digital campaigns, social media strategies, and partnerships with delivery aggregators.
   • Monitor campaign performance to ensure high engagement and ROI.
5. Brand Consistency
   • Uphold KFC’s global and regional brand guidelines to ensure a unified voice and identity across all marketing activities.
   • Conduct regular audits to maintain consistency in-store and across digital platforms.
6. Budget & Performance Management
   • Optimize marketing budgets to maximize impact and track campaign performance using key metrics like sales uplift and customer engagement.
7. Cross-functional Collaboration
   • Partner with Operations, Supply Chain, and Franchise teams to ensure seamless execution of marketing initiatives.
   • Align strategies with restaurant-level operations and product availability.
8. Customer Experience Enhancement
   • Use customer feedback and data analytics to enhance marketing touchpoints and elevate the customer experience.

What We're Looking For

• Experience: 5–7 years in brand management, marketing, or a related field, preferably in the QSR, F&B, or FMCG industries.
• Education: Bachelor’s degree in Marketing, Business, or a related field.
• Proven expertise in marketing with strong project management and organizational abilities.
• A strategic thinker with a passion for building impactful brands.
• Strong analytical skills and a track record of using insights to guide decision-making.
• A creative visionary who can transform insights into impactful campaigns.
• Familiarity with digital marketing trends, tools, and performance analytics.
• Exceptional communication and collaboration skills, with the ability to influence stakeholders at all levels.

Apply now and help shape the future of KFC.

If you’re ready to make a meaningful impact and bring bold ideas to life, we want to hear from you! Apply here with your resume.

**Only shortlisted candidates will be notified.