Senior Marketing Executive

Job Description

• Participate and support in the conceptualizing of social media strategies to increase fanbase with interactive activities
• Support the conceptualization and execution of digital and social media plans and campaigns to reinforce the hotel’s online presence
• Liaise with internal stakeholders on the production of design collaterals (F&B, Front Desk, Housekeeping and Engineering)
• Assist to conduct media tours and supervise photoshoots and filming whenever necessary
• Preparation of press kits/ press releases for media events and media tours
• Responsible for providing strategic direction and execution of all communication materials for the assigned portfolios.
• Responsible for developing and maintaining content including videos & photographs of the assigned portfolios on company’s website and other owned platforms.
• Create various marketing materials to be used across various media platforms – offline and online. Materials includes but not limited to brochures, EDMs, online banners, advertisements, pull up banners, gift cards, corporate gifts, in-house collaterals etc.
• Develop and execute social media strategies include content management to promote the respective properties & brand/s assigned in increased awareness and build up the followers’ community.

Requirements

• Bachelor Degree in Marketing, Business, Communications, or a related field.
• Minimum of 2 years of experience in marketing, preferably in a fast-paced environment.
• Strong knowledge of digital marketing, including SEO, SEM, social media, and email marketing.
• Excellent communication, creativity, and analytical skills.
• Ability to manage multiple projects and meet deadlines.
• Experience in content creation, copywriting, or graphic design is a plus.