Senior Community Manager

Company description

Chemistry is a team of passionate, dynamic, and creative trailblazers, redefining how brands connect with people in a world where social media shapes culture, conversations, and communities. We believe brands shouldn’t just push out content on platforms — they should build platforms where people are excited to engage, connect, and share.

By blending deep category expertise, local insights, and a sharp instinct for social, we help brands evolve from simply being 'social' to becoming truly 'social-first.' We turn attention into action, followers into fans, and brands into cultural forces that drive real business results.

Overview

As a Senior Community Manager, you will be the voice of our clients across social media platforms, responsible for fostering vibrant online communities, driving engagement, and enhancing brand presence. You will lead community strategies, guide other community managers, and work closely with cross-functional teams to ensure a seamless, brand-aligned experience for online audiences. This role requires a strategic thinker with a deep understanding of social media trends, audience behaviour, and crisis management.

Responsibilities

1. Community Strategy & Execution: Develop and execute community engagement strategies tailored to each client’s brand, ensuring meaningful interactions and strong audience relationships.
2. Team Leadership: Mentor and manage a team of community managers, ensuring high-quality engagement, brand consistency, and adherence to best practices.
3. Engagement & Moderation: Actively engage with communities across platforms (Instagram, TikTok, Twitter/X, LinkedIn, Discord, Reddit, etc.), responding to comments, messages, and user-generated content in a brand-aligned voice.
4. Content Collaboration: Partner with social media managers and content teams to inform content strategy based on community insights and feedback.
5. Social Listening & Insights: Monitor conversations, track brand sentiment, and provide actionable insights to enhance community engagement and brand reputation.
6. Crisis & Reputation Management: Identify and address potential PR issues, escalate concerns, and implement proactive strategies to safeguard brand integrity.
7. Influencer & Advocate Engagement: Identify and nurture relationships with brand advocates, influencers, and key community members to amplify reach and engagement.
8. Analytics & Reporting: Track KPIs, analyze engagement metrics, and report on community health and campaign performance, making data-driven recommendations for improvement.
9. Innovation & Trendspotting: Stay ahead of emerging social media trends, platform updates, and best practices to keep our clients at the forefront of digital conversations.

Qualifications

1. 5+ years of experience in social media and community management, preferably within an agency setting.
2. Proven track record of developing and executing successful community engagement strategies.
3. Strong leadership and team management skills.
4. Deep knowledge of social media platforms, trends, and best practices.
5. Excellent writing, communication, and storytelling abilities with a strong grasp of brand voice and tone.
6. Experience with social listening tools (Sprout Social, Brandwatch, Meltwater, etc.).
7. Ability to analyze data, draw insights, and present recommendations.
8. Crisis management experience and ability to handle sensitive situations with professionalism.
9. Passion for digital culture, emerging platforms, and online communities.