Strategist

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About Us

AGENCY FOR THE NEXT GEN
We are all about the next generation. Next generation of consumers. Next generation of platforms. Next generation of content. Next generation of brands.
That’s what gets us up every day. Working with brands to be at the forefront of the next generation. To create relevant and industry-defining work. Whether it’s to better align on the brand’s business challenges, understand the people they need to reach, tell the stories they’ve always wanted to tell or to identify the best direction to get there – when brands work with us, they get a team who knows that if we don’t rethink everything, we change nothing.

What We Do

We may be a creative agency but we are most certainly not in the business of advertising. We are in the business of understanding the human psyche. We obsess over the psychology of our audience - what people are into, their pain-points and motivations, what makes them tick – we take all of that and we bring you and your brand to wherever people are – physically, virtually and emotionally.

• Integrated Marketing
• Products and Platforms
• Social and Content
• Branding
• UI/UX
• Experiential
• Data & Technology

Culture

Working at DSTNCT means joining a group of people who are passionate about doing great work. Work that challenges the status quo. Work that inspires new ways of thinking. Work that makes people’s lives just a tad bit easier. It’s a code that we live by. A way of life. There are a few things that make us all tick. Being open and taking chances. Taking pride in your work. Doing the right thing. Working as a team. Being resourceful and solving problems.

Your Role

As a Strategist, you will play a pivotal role in driving the success of our agency's creative campaigns and ensuring the delivery of effective marketing solutions for our diverse range of clients. You will be responsible for crafting comprehensive strategies that align with our clients' business objectives, target audiences, and brand identity. Your ability to analyse market trends, consumer behaviour, and industry insights will be crucial in developing innovative and impactful advertising initiatives.

Job Scope And Requirements

• You will take part in new business pitches by providing support in content and communication strategy.
• You will work with the Account Team closely to support growth of the accounts through development of strategies related to social media, digital campaigns, integrated campaigns, branding and any scope of work related to the account.
• You will work with the Account Team to improve engagement across social channels as well as key digital executions on behalf of our clients.
• You are required to understand the needs of the consumers through analytics and research to produce content that resonates with consumers with the aim of driving business goals for and on behalf of our clients.
• You are required to work with the Account and Creative team to ensure that the strategy and brand narratives that you have set for the brand is being reflected in the work.
• Ability to multi-task and project manage on pitches and accounts that have been assigned to you.

Responsibilities

• Develop integrated and digital communication strategies and where necessary, execution of comprehensive marketing plans and programs to support client objectives.
• Develop content marketing strategies targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers and building brand awareness.
• Develop brand voice, tone and style to ensure consistency in relation to campaign and brand objectives.
• Develop and execute market testing strategies as part of research in new or existing business pitches.

DSTNCT reserves the right to modify this job description by giving written notice to you.

Seniority level

Associate

Employment type

Full-time

Job function

Public Relations

Industries

Advertising Services