Assistant Marketing Manager

Job Description
We are looking for a dynamicAssistant Marketing Manager to lead and coordinate marketing efforts for our venues. This role involves conceptualizing and executing strategic marketing campaigns, ensuring efficient planning across digital and offline platforms, and driving brand presence through social and earned media. You will oversee the work of Marketing Executives, analyse campaign performance, and collaborate with internal teams to develop impactful marketing initiatives.

Responsibilities

• Lead, conceptualise, manage, and coordinate marketing efforts of Executives to promote the venues allocated
• Manage and ensure effective and efficient planning and execution by Executives for all web, SEO/SEM, email, social media and advertising campaigns, including updating the website
• Suggest benchmark metrics, measure and report monthly performance of all digital marketing campaigns, distribution channel initiatives and access against goals (ROI & KPIs) including end-to-end customer experience across multiple channels and various touchpoints
• Strengthen brand presence and customer relationships through social and earned media, monitoring both outlet and competitors’ presence on social media for performance enhancement
• Identify, cultivate and manage relationships with partners for events and programmes
• Develop and implement innovative community outreach programmes
• Work with the in-house design team and external vendors to develop marketing materials,
• including photography brochures, invitations, EDMs etc
• Cultivate good relationships with a strategic network of relevant media and work with vendors on ad-hoc projects to position the brand(s) at the core of current conversations
• Strategic planning with the Culinary, Event Sales and Operations Team to develop a cost-effective and efficient marketing activity calendar

Requirements

• Diploma/Degree in Marketing, Communications, Business Administration or an equivalent combination of education and work-related experience
• 5– 10 years experience in Marketing
• Additional exposure in Hotels, F&B, Advertising agencies, or a combination of any above are highly desired related industries.
• Demonstrated expertise in online marketing as well as offline
• Creative and on the pulse for new technology trends in the F&B industry
• Proficiency in Excel, Word, PowerPoint; Photoshop skills will be a plus
• Strong communication skills in English. Local language a plus (to liaise with Local language speaking associates)
• Team Player and good interpersonal skills as the role must influence key stakeholders in other departments
• Fundamental project management skills
• Ability to multi-task, prioritise and immediately respond to internal and external key stakeholders in a professional manner that maintains and develops relationships
• Self-starter, problem-solver and able to manage both up and down
• Extremely comfortable in a fast-paced, entrepreneurial environment