Online Marketing Specialist, Strategy & Planning

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

Responsibilities:

• Understand the full-funnel solutions of Online Marketing, including but not limited to user acquisition, user re-engagement, search, branding and lead generation
• Drive market-leading ROI and analyse the optimal mix of digital campaigns to achieve KPIs through data-driven recommendations
• Collaborate with local marketing teams to provide strategies from an online marketing aspect to achieve overall marketing objectives. Understand each market’s different needs and cultures by deep diving into the marketing campaigns
• Monitor the effectiveness of online campaigns and proactively offer ideas and solutions for ongoing enhancements
• Collaborate with Account Managers within the Online Marketing team and local marketing teams, as well as financial planning teams to plan budgets, pacing and upcoming campaigns and tests
• Act as the main point of contact between Account Managers and local marketing teams on coordination of resources needed to deliver successful online marketing campaigns
• Handle ad-hoc requests and discussion topics from local marketing teams and local country leads
• Own the Online Marketing strategy and budget for the assigned market, and work directly with the local country leads, marketing lead and Business Intelligence Lead

Requirements:

• Bachelors’ degree in business administration, business analytics or other quantitative majors
• 1-3 years of hands-on experience with major online marketing channels
• Excellent communication skills to articulate clearly in both written and spoken English
• Excellent stakeholder management skills, comfortable with interacting with senior management
• Working knowledge of paid media analytics, tracking and reporting platforms
• Proven analytical skills with the ability to deliver data-driven results
• Team player, self driven and eager to learn