Creative Development Lead

About Connected
Connected is a content and technology company shaping culture through media. Our mission is to strengthen family relationships through discovery, understanding, and connection—one moment at a time.
Technology has profoundly altered family dynamics. It’s now easier than ever for parents and children to retreat into their own digital spaces, leading to fewer shared moments and weakening relationships. We believe relationships are built through moments, and our work focuses on designing media and digital experiences that bring people closer together.

We are not a traditional media company chasing trends, nor are we a non-profit. We intentionally design content that shapes culture—not just delivering what people already want, but guiding them toward meaningful engagement and connection.

This means our company culture is unique. We are looking for someone who aligns with our mission and creative direction—who sees content not just as entertainment, but as a tool for deeper discovery and connection.

About the Role
We are looking for a Creative Development Lead—a proactive creative thinker who can work closely with our Director of Creative to flesh out and refine big-picture creative concepts into tangible executional plans.
This is not a taste-making role, but a proposer role. The Director of Creative already has a vision for where we need to go, but is time-strapped and needs someone who can proactively develop ideas, push creative thinking further, and structure high-level concepts into clear, actionable outputs.

This role is more weighted toward creative concept development (60-40 or 70-30 compared to task execution). You should be someone who naturally fills in gaps, brings fresh ideas to the table, and can translate abstract creative direction into tangible content, experiences, and formats.

We expect strong creative instincts, a deep understanding of storytelling and media, and the ability to operate at the intersection of creative vision and execution.

What You’ll Do

• Work closely with the Director of Creative to develop, expand, and refine high-level creative concepts, ensuring ideas are fully fleshed out and execution-ready.
• Propose creative solutions, formats, and directions that align with our mission and storytelling philosophy.
• Synthesize feedback and refine ideas, helping to shape creative concepts into clear and structured briefs.
• Collaborate with teams across content, design, product, and UI/UX to ensure creative vision translates effectively into execution.
• Conduct research and compile references to support and strengthen conceptual development.
• Anticipate creative challenges and proactively recommend approaches that align with Connected’s philosophy.
• Ensure conceptual clarity, refining and structuring creative thinking to maintain coherence across different projects and teams.

Who You Are

• A concept-driven creative thinker who enjoys proposing, refining, and structuring ideas.
• Not just a brainstormer—someone who can push beyond vague ideas to propose actionable creative approaches.
• A strong communicator and collaborator, able to work closely with the Director of Creative while also engaging across teams.
• Receptive to feedback, iterative in approach, and comfortable operating within a structured creative vision.
• Naturally proactive, filling in gaps and thinking ahead without needing constant prompts.
• Has strong creative instincts—understands storytelling, audience engagement, and how content can shape behavior.
• Comfortable with both big-picture thinking and structured execution, ensuring ideas are clear, executable, and impactful.
• Understands media, content ecosystems, and digital storytelling, with an eye for how ideas translate across different formats.

What Kind of Experience We’re Looking For
We’re looking for someone with 5-8 years of experience in:

• Creative strategy, storytelling, or media development—especially in roles where conceptual thinking and structuring creative ideas were key.
• Creative agencies, media, publishing, or content production—with experience in developing ideas rather than just executing them.
• A background in literature, media studies, or storytelling—if combined with hands-on creative execution experience.
• Brand storytelling, interactive content, or experience design—particularly if it involved turning conceptual visions into structured content strategies.

This is not an execution-focused project management role. We are looking for someone who thrives on developing creative ideas and bringing structure to abstract concepts, supporting the Director of Creative in shaping and advancing our storytelling vision.

If this sounds like you, we’d love to hear from you!