Regional Strategy Director

Position at EssenceMediaCom

About the role

The Strategy group at Media Futures Group is focused on moving the discipline forward into a new era of insights and business solutions. You’ll find all of the usual Strategy responsibilities apply: inspiring and applying cultural, audience, market and product insights to answer our clients' objectives; creating robust comms strategies and tactics; and working with our internal teams and partner agencies to present the best and most interesting ideas.

On top of all of that, we push for more.

We puzzle over new data sets, new signals from social platforms, new ways to design creative assets, new testing structures, and new ad products for our clients. It’s all new, unknown and just waiting for us to figure it out.

Day to day? You’re operating as the main strategic point of contact across a few products, brands and many campaigns - under the leadership of SVP Strategy APAC, all while doing research, formulating insights, brainstorming new ideas and reviewing data with serious rigor.

Some of the things we’d like you to do:

• Develop strategic briefs for clients, aligning with their business objectives.

• Identify and analyze target audiences using data-driven methodologies.

• Generate insights and develop communication platforms using qualitative and quantitative data.

• Manage relationships with senior clients, acting as a strategic advisor.

• Proactively identify and solve client challenges.

• Collaborate with Analytics and Planning teams.

• Maintain expertise in category and consumer trends.

• Develop and implement AI-driven approaches to strategic planning.

• Provide local strategic support to internal teams.

• Focus on advancing Google's social growth.

Requirements

• At least 12 years of relevant experience in strategy (comms planning, media strategy, research, insight).

• Preferred experience across multiple disciplines (creative, media, analytics agency or similar).

• Prior experience working on global brands and presenting strategies to senior stakeholders.

• Strong understanding of the region - media, audiences, and culture.

• Working knowledge of AI & LLM models (ChatGPT, Gemini, Claude).

• Strong knowledge of market and audience research tools (GWI, Brandwatch, TGI etc.).

• Strong understanding of Meta, Google, X, TikTok etc., and how we can use data from these platforms for insights.

• Vision for where communications strategy and the wider marketing industry is going.

About GroupM Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.