Digital Marketing & E-Commerce Specialist

Digital Marketing & E-Commerce Specialist

Job Description:

Responsibilities:

• Full spectrum digital ads management, including but not limited to, ad buy, conceptualising content, implementing effective campaigns, analysing data, and evaluating campaign performance based on the planned marketing calendar.
• Manage brands' local and international SEO and SEM efforts.
• Conduct market and consumer research and stay abreast of emerging digital trends, tools, and platforms, implementing accordingly.
• Perform digital marketing analytics, prepare reports, and share key insights with the team to develop optimisation plans, including managing platforms for outreach and possible international stockist on a monthly basis.
• Maintain and regularly update website and other digital company presence to improve overall client web UX.
• Inventory management and evaluating sales performance online and in retail locations.
• Implement and improve e-commerce SOP and recommend improvement projects on a quarterly basis.
• Coordinate with relevant parties and agencies to ensure consistency in marketing strategies across all channels.
• Support the marketing team and provide ad-hoc support to relevant teams, including but not limited to events support, client relationship management, and retail operations.
• Oversee global luxury e-commerce operations, budget planning and review, and evaluate and improve ROAS.
• Measure, assess, implement, and optimise digital performance metrics.
• Lead and collaborate with the company's digital agencies.
• Conduct periodic visits to the flagship store to understand business marketing needs.

Requirements:

• Degree in Marketing, Business Management, or any equivalent discipline.
• Strong understanding of Shopify and proven expertise in e-commerce.
• Proficiency in social media platforms and digital analytics tools such as Google Analytics, NetInsight, WebTrends, etc.
• At least 3 to 5 years of work experience in B2B and retail consumer industry.
• Experience in a digital marketing agency and prior experience in the luxury brand industry.
• Proven expertise in B2C social media, email campaigns, and SEO/SEM (Mailchimp preferred).
• Excellent communication and interpersonal skills.
• An eye for luxury branding and a keen understanding of its nuances.
• Ability to prioritise work and complete tasks diligently in a fast-paced environment.
• Basic knowledge of Adobe Photoshop and/or Adobe Illustrator.
• Proficiency in Google Suite and Microsoft Office.
• Experience and interest in video production and/or video editing tools such as iMovie, Premiere Pro, etc. is a plus.

All successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.

We regret that only shortlisted candidates will be notified.

People Profilers Pte Ltd

License Number: 02C4944
Registration Number: R1108994

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