Vice President, Digital Commerce, APAC

Job description:

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the ExtraOrdinary in each of us. We are united by a common goal - to reimagine the future of beauty.

Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).

Vice President, Digital Commerce, APAC

The Vice President, Digital Commerce is a pivotal leadership role responsible for driving digital sales growth, profitability, and innovation for Sephora APAC. This role embodies Sephora’s Purpose and Values by delivering exceptional customer experiences through data-driven strategies, seamless e-commerce operations, and cutting-edge digital solutions.

The VP, Digital Commerce will lead the development and execution of market-specific digital strategies across the pillars of Mobile APP growth, Digital Commerce Experience, Digital Sales, Omni Convenience and Commerce Partnerships, while ensuring operational excellence in customer service delivery. This role is accountable for achieving digital revenue and profit targets, strengthening Sephora’s brand equity, and fostering a customer-first approach across all digital touchpoints.

As part of the regional leadership team, the VP, Digital Commerce collaborates cross-functionally to integrate digital commerce into the broader omni-channel vision, while building and nurturing a high-performing, innovative team culture.

You will shine here if you enjoy…

Strategic Leadership

• Developing and executing a robust digital commerce strategy to deliver consistent growth in Sales and Profit in Digital Commerce
• Leveraging the key pillars of App growth, Digital Engagement, Digital Purchase and Omni Convenience & Commerce Partnerships to balance Short-term, Medium-term, and Long-term sustainable growth of the digital business
• Driving and facilitating cross-functional and Region-to-Market collaboration to integrate digital solutions into regional strategies effectively, with a specific focus on partnering with Technology teams to maximize our ROI from all our tech investments through both Digital and Digitally influenced omni revenue
• Strategically counter positioning Sephora versus Department Stores, Pure Play competitors and Brand D2C with our Digital, Omni and Commerce Partnership Initiatives

Mobile App Growth

• App Adoption – Positioning the Sephora App as an Omni Commerce tool in the hands of our customers and driving adoption with Store connected commerce features and experiences
• App Engagement and Retention – Ensuring that we have retained, engaged cohorts on the App to maximize omni CLV

Digital Commerce Experience

• Digital Experience Excellence – Maximizing the conversion rate by building excellence in digital customer experience across category, brand, product, landing and home pages and cart and checkout
• Tech Features Adoption and Tech ROI Maximization – Ensuring the right customer segments adopt the right features and maximize ROI from the features while delighting customers

Digital Sales

• Digital Commerce Forecasts and Sales Controlling – Ensuring we have super accurate, daily, weekly, monthly, and yearly forecasts and working to ensure that we manage risk and opportunity to deliver budget sales and profit
• Building BAU Digital Business Levers – Specific focus to drive BAU digital business levers to grow share of BAU of overall digital sales

Omni Convenience and Commerce Partnerships

• Omni Convenience – Scaling Click and Collect as a new channel for Omni Conversion and Building out other new Omni convenience tools
• Gift Cards – Scaling Gift Cards as a new channel for incremental Omni Sales
• Commerce Partnerships – Maximizing incremental revenue from strategic Commerce Partnerships

Customer Service

• Ensuring we deliver a delightful customer experience and keep improving our customer satisfaction scores by hitting SLAs, solving customer problems with features etc

We would love to hear from you if you are/have…

• A business degree in any commercial degree, an MBA is an asset
• Proven experience in senior leadership roles within digital commerce, e-commerce, or related industries
• Strong track record in developing and executing digital strategies that deliver measurable growth
• Experience in managing multi-functional teams, including external vendor relationships
• In-depth understanding of digital engagement, e-commerce operations, and customer service processes
• Exceptional analytical, decision-making, and communication skills
• A good understanding of the omni-channel experience, demonstrating a sophisticated understanding of digital customer acquisition strategies and linking these to the in-store experience
• Ability to craft exceptional, market-tailored onsite experiences, aligning APAC strategies
• Ability to collaborate with APAC centres in a matrix organization to scale growth and profitability in fully-owned stores
• Proven ability to lead a team, and motivate a young and diverse workforce
• Strategic acumen in digital landscapes with market expansion experience
• Proven accountability for results management

While at Sephora, you’ll enjoy...

• The people. You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with.

• The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.

• The culture. As a leading beauty retailer, backed by the LVMH luxury brand, our reach is broad and our impact is global. Yet there’s always room to explore. It’s in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty.

You can unleash your creativity, because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora.

Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.