e-Commerce Senior Executive (Retail/ Beauty/ FMCG)

Strategy Development:

1. Collaborate closely with the Commercial Manager to formulate and oversee the online retail strategy for Singapore and potential new markets in Asia Pacific, leveraging all channels to drive business growth.
2. Assist in developing and executing comprehensive brand and product marketing strategies that align with business goals, focusing on maximizing revenue and customer engagement throughout the customer journey.
3. Plan, implement, and refine strategies aimed at attracting and retaining online customers, including customer engagement initiatives, enhancing the eStore's customer journey, and creating compelling content to improve conversion rates.
4. Conceptualize and craft engaging content, including copywriting, for organic and paid acquisition channels such as digital advertisements and email campaigns.
5. Coordinate with cross-functional teams to ensure seamless execution of brand, marketing, and eCommerce initiatives.
6. Establish and manage partnerships with Key Opinion Leaders (KOLs), media outlets, brands, and other stakeholders, overseeing partnerships from inception to execution.
7. Generate monthly reports analyzing brand and competitor performance, providing actionable insights and identifying growth opportunities.
8. Stay updated on industry trends and developments to ensure content remains current, relevant, and innovative.

eCommerce Channel Management:

1. Oversee day-to-day operations on the eStore and various marketplaces, including storefront updates, order fulfillment, and resolution of customer inquiries and issues.
2. Maintain and update eCommerce content, ensuring accuracy of product listings, pricing, and information across all platforms.
3. Plan and execute tactical promotions and campaigns to support key marketing initiatives on eCommerce platforms.
4. Develop and manage livestreaming campaigns on platforms like TikTok, fostering relationships with content creators to drive engagement.
5. Collaborate with external vendors to troubleshoot issues, optimize user experience, and enhance backend operations.
6. Analyze and evaluate product and campaign performances to enhance marketing effectiveness and return on investment (ROI).
7. Undertake any other ad-hoc duties as assigned to support business objectives.

Job Requirements:

1. Bachelor's degree or diploma in Business, Marketing, or a related field.
2. Minimum of 3 years of experience, preferably in the FMCG or beauty industry.
3. Proven track record in managing eCommerce platforms such as Shopee, Lazada, and proprietary eStores to drive revenue growth.
4. Familiarity with Shopify for eStore management is advantageous.
5. Detail-oriented with strong organizational skills.
6. Results-driven, resourceful, and capable of working independently or collaboratively in a fast-paced environment.
7. Strong aesthetic sense, with basic skills in Adobe Illustrator or similar image-editing software preferred.
8. Familiarity with social media platforms, paid media tools, and digital analytics tools (e.g., Google Analytics) is a plus.

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