E-commerce Manager

You will be responsible for:

• E-Commerce Strategy and Execution:
  - Develop and implement e-commerce strategies to achieve sales targets and business objectives.
  - Manage the overall performance of the e-commerce platform, including website functionality, user experience, and product presentation.
  - Analyze and report on e-commerce metrics, including traffic, conversion rates, average order value, and customer retention.
• Website Management:
  - Oversee the day-to-day operations of the e-commerce website, ensuring smooth functionality and an optimal user experience.
  - Coordinate with IT and development teams to resolve technical issues and implement website enhancements.
  - Manage website content, including product listings, images, descriptions, and promotions.
• Digital Marketing and Promotion:
  - Develop and execute digital marketing campaigns to drive traffic and sales, including email marketing, paid search, social media, and display advertising.
  - Optimize campaigns based on performance data and industry best practices.
  - Collaborate with the marketing team to create and implement promotional strategies, including discounts, sales events, and special offers.
• Customer Experience and Engagement:
  - Enhance the online shopping experience by implementing strategies to improve website usability, navigation, and customer service.
  - Monitor customer feedback and reviews, addressing any issues or concerns promptly.
  - Develop strategies to increase customer engagement and loyalty, including personalized recommendations and targeted marketing.
• Analytics and Reporting:
  - Track and analyze key performance indicators (KPIs) to assess the effectiveness of e-commerce strategies and identify areas for improvement.
  - Prepare regular reports on e-commerce performance, including sales metrics, traffic sources, and customer behavior.
  - Use data-driven insights to make informed decisions and optimize e-commerce initiatives.
• Vendor and Inventory Management:
  - Collaborate with vendors and suppliers to ensure timely and accurate product availability and fulfillment.
  - Manage inventory levels and product assortment to meet customer demand and minimize stockouts or overstock situations.
  - Coordinate with the logistics team to ensure efficient order processing and delivery.
• Budget and Financial Management:
  - Develop and manage the e-commerce budget, including advertising spend, technology investments, and other operational costs.
  - Monitor financial performance, including sales, profit margins, and return on investment (ROI) for e-commerce initiatives.
  - Implement cost-effective strategies to achieve financial goals while maximizing revenue.
• Innovation and Trends:
  - Stay up-to-date with e-commerce trends, technologies, and best practices to drive innovation and maintain a competitive edge.
  - Identify opportunities for new technologies, tools, or strategies to enhance e-commerce operations and performance.
  - Implement and test new features or functionalities to improve the online shopping experience.

We would want to speak with you if you are / have –

• Bachelor’s degree in E-Commerce, Marketing, Business Administration, or a related field. Advanced degree or certification in e-commerce or digital marketing is a plus.
• 3-5 years of experience in e-commerce management or a related role, with a proven track record of driving online sales and optimizing e-commerce platforms.
• Strong understanding of e-commerce platforms, digital marketing strategies, and web analytics tools (e.g., Google Analytics, SEMrush).
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong project management skills with the ability to manage multiple tasks and priorities effectively.
• Proficiency in e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and content management systems (CMS).
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.