e-Commerce Campaign and Business Manager

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e-Commerce Campaign and Business Manager

At Singtel, our mission is to Empower Every Generation. We are dedicated to fostering an equitable and forward-thinking work environment where our employees experience a strong sense of Belonging, to make meaningful Impact andGrow both personally and professionally. By joining Singtel, you will be part of a caring, inclusive and diverse workforce that creates positive impact and a sustainable future for all.

Be a Part of Something BIG!

Are you a digital marketing expert with a passion for driving sales, analyzing performance metrics, and crafting impactful campaigns? If you’re strategic, data-driven, and thrive in a collaborative environment, we want you as our eCommerce Campaign & Business Manager!

In this role, you’ll be at the forefront of our eCommerce growth strategy, designing and executing campaigns that elevate our brand and boost online sales. You’ll work with a talented team and external partners to bring campaigns to life, optimize our digital marketing channels, and drive performance that aligns with our business goals.

Make an Impact by

• Plan and execute effective eCommerce campaigns to drive online sales, traffic, and overall contribution.
• Track and review campaign performance to ensure the achievement of key business objectives.
• Collaborate with designers, marketing teams, and external agencies to develop marketing collateral aligned with campaign goals
• Leverage SEM, SEO, and affiliate marketing to drive qualified traffic, improve sales conversion rates, and sharpen targeting.
• Utilize multiple digital channels (email, social media, paid ads) to increase traffic and online sales.
• Execute and manage weekly promotions, ensuring they are aligned with business goals and delivered accurately and on time.
• Lead digital sales performance insights**, tracking and analyzing all campaign metrics to evaluate effectiveness.
• Develop a comprehensive insights framework to monitor key metrics such as conversion rates, cost per order (CPO), customer acquisition cost (CAC), and return on ad spend (ROAS).
• Provide regular reporting on campaign performance with actionable recommendations to key stakeholders.
• Implement A/B testing and other optimization methodologies to improve business outcomes.

4. Business Performance & Management

• Drive overall online business performance by aligning campaigns with broader business objectives and revenue targets.
• Achieve set digital sales targets while lowering cost per acquisition and optimizing ROI.
• Implement business strategies that enhance marketing efforts and contribute to business growth.

5. Collaboration & Stakeholder Management

• Work closely with cross-functional teams, including Developers, Business Operations, and external partners, to ensure promotions and user experience (UX) implementations are accurate and timely.
• Maintain strong relationships with external agencies and stakeholders to ensure high-quality deliverables.
• Execute roadshows, special campaigns, and customer acquisition initiatives to drive brand visibility and online sales growth.
• Ensure weekly and ad hoc promotions are impactful, accurately implemented, and aligned with business objectives.

Skills for Success

• Proven experience in managing eCommerce campaigns and driving business performance, with a focus on digital sales growth.
• Expertise in data analysis tools (e.g., Google Analytics, Adobe Analytics) to track and assess digital performance.
• Strong understanding of SEM, SEO, affiliate marketing, and eCommerce business strategies.
• Excellent project management skills, with the ability to manage multiple stakeholders and initiatives.
• Experience in A/B testing and optimization techniques to enhance sales performance and business impact.
• Strong collaboration and communication skills, with the ability to present insights and data-driven recommendations to key stakeholders.

Rewards that Go Beyond

• Full suite of health and wellness benefits
• Ongoing training and development programs
• Internal mobility opportunities

Your Career Growth Starts Here. Apply Now!

We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.