Director of Sales - Serviced Apartment and Residences

At Shangri-La Singapore we pride ourselves in extending our signature heartfelt hospitality to all who walk through our doors. We’re obsessed with customer experience, and we’re looking for someone who feels the same. We share something powerful – our genuine care and respect for others. Our strength lies beyond our harmonious surroundings and hideaway locations. It lies in our core values that guide us to treat each and every one with honour, as kin, as family. We strive to be the preferred employer by providing great benefits, tranquil and sincere working environment, work-life balance and effort recognitions.

Set in 15 acres of lush greenery just minutes from the vibrant Orchard Road shopping belt, the Shangri-La Hotel, Singapore is a tranquil, sophisticated urban retreat whether travelling for business or leisure. It features 792 luxurious guestrooms and suites across three distinct wings, which include unique family-themed rooms, supported by a host of dedicated family-focused amenities.

We are looking for a Director of Sales / Operations (Serviced Apartment and Serviced Residences) to join our team.

As a Director of Sales / Operations (Serviced Apartment and Serviced Residences), we require you to:

1. Personally handle key accounts in each of the Apartments and Residences’ revenue contributing market segments.
2. Develop and execute effective business development strategies that will ensure a continued and sustainable profitable growth for rooms as well as all revenue centers.
3. Be responsible for a continuous assessment of pipeline accounts to evaluate their viability and potential.
4. Attend major travel functions and promotional events to promote sales for the Apartments and Residences.
5. Analyze market changes and implement proactive programs to meet changes, i.e. changes brought about by political, economic or competitive changes in the market place.
6. Maintain a high level of exposure for the Apartments and Residences in major market areas through direct sales, telephone, fax, and written communication.
7. Actively support and implement group wide sales initiatives, e.g. Online bookings, Advanced Purchase, Bonus Choice, Custom Stay, etc.
8. Participate and contribute information in the forecasting process to come up with an accurate forecast.
9. Implement sales policies and procedures of the Apartments and Residences and Shangri-La Hotels and Resorts.
10. Recommend contracted room rate structures including but not limited to corporate rates, wholesale rates, long stay rates, group rates, etc. ensuring maximum revenue generation.
11. Participate in the development of marketing strategies for specific accounts or segments.
12. Prepare proposals, contracts and tenancy agreements, key in reservations, file for stamp duty, arrange for airport transfers and furniture set up.
13. Conduct site inspections.
14. Supervise all aspects of familiarization groups including inquiry, coordination, and execution thereof.
15. Be responsible for post-familiarization group follow up such as sending thank you letters and for developing potential clients database for future business opportunities.
16. Handle leads and inquiries from GSOs and follow up accordingly with the events management team.
17. Keep abreast of current and future competitors’ products, pricing and sales programs and deploy resources to efficiently optimize RevPAR and achieve/maintain the leading market position.
18. Develop, implement and keep current the various segments of the marketing communications plan relating to sales.
19. Plan and prepare yearly Capex items for the Apartments and Residences.