Job Description - Director of Sales - Corporate (Conrad Centennial Singapore)
Job Number:
HOT0BE0F
Work Locations:
Conrad Centennial Singapore, Two Temasek Boulevard, Singapore 38982
Overview of Role
A Director of Sales with Conrad Hotels and Resorts will contribute to the Sales plan that maximizes revenue by driving the sale of conference facility space and guest rooms.
What will I be doing?
The Director of Sales is responsible for developing a commercial strategy covering all managed room segments (IBT, IT, GT, CMTG, GOV), including residential and non-residential business to maximize the hotel’s total revenue. This role will drive the planning and execution of the commercial strategy and activity through support from the Revenue Management, Catering Sales, Events Management, and Marketing.
As Director of Sales, you will build a marketing plan and associated sales activities to execute with the Sales Team to achieve Sales targets and company goals. The Director of Sales will train, coach, and continuously develop the Sales Team. Specifically, you will be responsible for performing the following tasks to the highest standards:
- Lead a team to identify and maximize all business opportunities that translate into revenue for the hotel, be it for Rooms, Food and Beverage including banquets, and other minor operating departments.
- Coach and mentor the team to have the right spirit that would make us a formidable group of customer-focused and enterprising sales force that is second to none.
- Handle business forecasting, budget planning and reviews, sales/marketing analysis, revenue management, pricing, positioning, promotions, advertising and overall marketing.
- Identify critical areas for constant improvements in product, price and service levels, through sound and time-sensitive market intelligence.
- Act as a sounding board to the Management for new business opportunities and be directly responsible for the hotel's main source of revenue.
- Manage and develop relationships with key internal and external stakeholders.
- Conduct sales call activities to acquire new business and/or solicit business with existing customers.
- Execute and support the operational aspects of business booked.
- Expand new customer acquisitions and manage contacts with existing Guests and key contacts.
- Conduct “Bring Back Old Business” and repeat calls to increase demand and overall revenue.
- Cross sell other Hilton Worldwide properties wherever possible.
- Build the marketing plan for the hotel to include sales targets based on market analysis.
- All duties and processes to be carried out in line with Hilton brand standards/guidelines.
- Account review to be conducted with the sales team on a quarterly basis to ensure performance is in-line with targets and take any necessary corrective action where required.
What are we looking for?
A Director of Sales serving Hilton hotels and vacations is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:
- Knowledge of the hospitality industry, current market trends, and economic factors.
- Excellent presentation and creative selling skills to uncover new business.
- Strong negotiation skills to close business with a maximum yield.
- Proficient in using Microsoft office tools especially Excel.
- Ability to read, listen and communicate effectively in both written and spoken English.
- Ability to effectively deal with department heads, customers, and team members.
- Ability to manage time, resources, and personnel effectively and productively.
- Ability to persuade, convince and influence others.
- Persuasive and assertive in communication.
- Maintains staff morale and motivation.
- Prepared to fit working hours to business needs and to respond personally to work problems at short notice.
Personality Characteristics
- Self-motivated and able to work effectively without constant supervision.
- A passion for sales and target-based performance.
- An outstanding team player.
- Innovative in the delivery of Sales initiatives.
- Enthusiastic to be part of a winning team.
- Stays calm, composed and effective under time pressure.
What benefits will I receive?
Your benefits will include holiday entitlement and membership in the ‘Go Hilton’ Programme, which provides reduced hotel room rates in our hotels worldwide, plus discounts on products and services offered by Hilton Worldwide and its partners.