Director of Product Design

About Syfe

Syfe is a digital investment platform with a mission to empower people to build their wealth for a better future.

Faced with information overload and competing priorities, people with the desire to improve their wealth and financial future lack the time, patience and know-how to put their money to work. Current solutions fail to solve the friction and problems faced with growing wealth, and as a result, people are not optimising their investment and savings.

Through Syfe’s revolutionary wealth management experience, people can grow their money to its fullest potential and manage wealth in one destination. Our innovative investment tools, strategies and access to the latest insights, support users in acting for their financial future, now. We offer leading institutional methodologies and partner with global asset managers to achieve the best outcomes for one’s money. Across our markets in Singapore, Australia and Hong Kong, Syfe’s team comprises the brightest talent from leading technology and financial institutions. Currently, over 100,000 investors in Singapore alone trust Syfe to manage their money.

Since its founding, Syfe has raised more than US$50 million from world-class investors. The company has won multiple awards including Wealth Management Fintech of the Year by the Asian Banking and Finance Awards 2022, as well as being recognized as one of the Top LinkedIn Startups in Singapore 2023.

Find out more about us atwww.syfe.com.

The Right Profile

We are seeking a "Director of Product Design" to drive product innovation by creating delightful user experience(s). You will lead a global and diverse team of talented designers and work closely with product and business teams to meet company objectives. If you are someone who loves solving complex problems, lives and breathes user experience - we look forward to hearing from you.

Responsibilities

• Manage, grow and empower a team of product designers and researchers distributed across India, Singapore and Hong Kong

• Bring Thought Leadership from a UX perspective and building key partnerships with Product and Business Stakeholders

• Ensure design benchmarks/requirements are met across all types of products

• Deliver customer insights (both qualitative and quantitative data) into forging current and future product strategies

• Create efficient processes with product designers and researchers to deliver the desired results and coordinate with other departments

• Ensure design benchmarks/requirements are met across all types of products

• Guide the team to optimize user-centered design processes within an agile development mindset

• Create an environment to inspire, push creativity, challenge established thinking, and identify industry best practices for user experience within the team

• Contribute to the creation of outstanding experiences, incorporating best practices in UX, and creating solid, engaging UX and UI patterns

• An entrepreneurial spirit, flexible and quick at grasping new topics, and strong willingness to drive innovation

• Be data-driven and incorporate data analysis, and feedback through testing to validation of concepts and experience paradigm

• Manage multiple work streams in a fast-paced, changing environment with cross-team dependencies

Requirements

• 12+ years of experience in product and design innovation

• Passionate about design, user experience, and deep empathy for user needs

• Prior experience in Fintech and/or Wealth tech strongly preferred.

• Passionate about financial markets and investing/trading

• Commitment to creating a culture of creativity, self-determination, quality, and psychological safety for a diverse team

• Empathy and authenticity with mastery over guiding teams through times of growth and scalability

• Experienced in advanced research methods and are familiar with JTBD/Outcome-Driven innovation

• Strategic and purposeful in making design decisions by integrating user, business, and technical considerations into your design process. You can identify when to optimize for speed and when to seek quality and hone into the details

• Effective communicator when articulating your vision, strategy, and decisions of your design solutions

What is offered

• Opportunity to be a core part of the team and shape the company

• Opportunity to learn and grow fast

• Competitive market salary

• A fun workplace

• Most importantly, an exceptional team