Director of Luxury & Lifestyle

What’s the job?

The Director of Luxury & Lifestyle is responsible for the overall room sales of the luxury and leisure market as well as maintaining client relationships with travel agents, wholesale accounts and consortia accounts.

Your day to day

• Develop sales strategies for the luxury and leisure market segment to achieve budgeted goals
• Research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and to establish a leadership position in the market
• Develop and maintain relationships with key & target accounts. Well versed with luxury consortia programs and key executives and agency partners
• Recommend, plan, and participate in sales trips and industry related meetings as appropriate
• Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan as well as financial plans
• Monitor competitors’ activities and assist in marketing intelligence
• Build profile within local marketplace through attendance at various events
• Engage with guests and customers within the hotel, at client events, industry gatherings and other social functions
• Foster a positive and productive work environment, build, motivate, and be part of an effective team that delivers results and is highly engaged
• Coach and mentor the Sales Coordinator through the development of personal development plans to either improve in their current role or set them up for the next role
• Develop and maintain strong relations with stakeholders whose support, cooperation, and services are critical to the success of sales
• Work closely with the leadership team as well as IHG Support Center to ensure quality product delivery, design products and concepts to improve the customer experience, and maximize revenue and profit
• Travel when required to promote the hotel and develop potential business in other markets
• Ensure active management of individual GAPs and personal development plan.
• Other duties as assigned by Director of Sales or management

What we need from you

• Diploma/Degree in Business or Hospitality management or related disciplines
• Minimum 5 years’ sales experience, preferably in luxury hotel or hospitality.
• Strong presentation, commercial and communication skills
• Strong interpersonal skills to develop and foster beneficial relationships
• High level of passion, enthusiasm and drive for results
• High level of common sense and strong problem-solving and decision-making skills
• In-depth knowledge of sales principles and techniques
• Strategic and tactical thinker - ability to develop strategic sales plans, establish goals and objectives, set performance targets and deliver projects on time
• Keeps abreast of changes and assesses trends in market conditions and consumer buying behaviour to create strategies that drive business opportunities