Director, Media, CRM and Analytics

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the ExtraOrdinary in each of us.

We are united by a common goal - to reimagine the future of beauty.

Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).

Director, Media, CRM and Analytics

As a key member of Sephora APAC’s Marketing Leadership Team, you will help shape the company’s overall marketing strategy across the dynamic and complex Asia Pacific markets (SEA, India and ANZ).

In particular you will lead some of the most critical capabilities in our marketing organization: the data and insights that guide our strategy, our direct relationship with the millions of Beauty Pass members in our region, and our media investments.

You will shine here if you enjoy...

Media

1. Build and expand the capability of our in house direct media buying team to unlock the potential of global and local opportunities + integrated top, mid and bottom funnel planning
2. Lead our JBP partnerships with major media partners and media agencies to unlock greater support and value from our spending
3. Lead media planning and strategies to maximise the performance of our marketing and improve sustainable awareness, consideration and brand equity
4. Build and expand the capability of our media teams, leveraging best practices
5. Lead our JBP relationships with major media partners and agency to unlock greater support and value from our spending

Lead Customer Insights

1. Leverage data and insights to put customers at the heart of our strategy, and drive a data-led approach to business success
2. Lead the design, execution and delivery of different disciplined testing approaches and strict campaign measurement methodology, including design and management of control groups
3. Conduct market research to identify customer needs, trends, and opportunities for program enhancements ahead, and lead planning and strategy workshops to leverage them in to action
4. Lead and drive post mortem discipline to learn and continue to improve across our campaigns and other investments
5. Aid forecasting and target setting for future investments and forecasting with the broader business

Lead Customer Relationship Management

1. Leverage the Sephora’s Beauty Pass program’s rich membership data to identify insights to further improve repeat and recruitment/uptiering, and reduce churn
2. Lead personalized member lifecycle strategies by identifying or creating key moments + touchpoints, tailoring personalized communication at scale, and managing performance (integrating promotional and marketing in the process)
3. Lead and manage all 1:1 communication with customers via the member database, working across global, regional and local priorities to create an aligned plan
4. Build and improve CRM and customer loyalty best practices by monitoring and applying industry trends, technology and innovating for the future

We would love to hear from you if you are/have…

1. Accountable and mature leadership
2. A passion for consumer insight and data based decision making
3. Great interpersonal, communication and collaboration skills (able to build consensus across many stakeholders)
4. Critical thinker and problem-solver, able to coach others
5. Team leadership experience in the relevant field will be beneficial
6. Extensive experience building and leading an in house media buying organization, or as part of a media agency
7. Experience with MMM models and advanced marketing analytics and consumer research (quantitative and qualitative)
8. Familiarity with and experience managing personalized CRM campaigns

While at Sephora, you’ll enjoy…

1. The people: You will be surrounded by some of the most talented, supportive, and kind leaders and teams – people you can be proud to work with.
2. The learning: We invest heavily in training for our leaders and store associates. Not just product knowledge, but building a personalized career plan with you so you continue to evolve and build your skills; and in one of the world’s most exciting and dynamic regions.
3. The culture: As a leading beauty retailer, backed by the LVMH luxury brand, our reach is broad and our impact is global. Yet there’s always room to explore. It’s in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty.