Director, Marketing - Coca-Cola Zero

Our vision is to build loved brands, done sustainably, for a better-shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design, and marketing. We are looking for people who have a passion for building relationships and will be proud to be a representative of our brands, are results-driven, and have brand management and/or marketing in consumer-packaged goods and beverage experience.

The Coke Zero Director will support the Coke ASP Marketing Lead in developing a vision and growth strategy for our Light/Zero portfolio.

Responsible for developing and co-leading with Global and OU network new brand platforms.

What You’ll Do For Us

• Work with counterparts across Global, OU, and Bottler networks to help develop and execute cohesive brand/category strategy and efficient consumer/shopper end-to-end engagement plan.
• Work with Human Insights to define category insights, consumer segmentation, and shopper segmentation strategies by channel/occasion.
• Develop a point of view on the creative strategy and innovation strategy for Coke Zero.
• Support the CCTM Lead in developing LRP and ABP CCTM vision and strategic direction, and creation of quarterly business reviews and reports.
• Create ASP vision and strategic direction for the Zero Sugar acceleration.
• Drive exponential growth by stewarding the brand portfolio and leading iconic programs.
• Scale programs across ASP, with local relevance.
• In partnership with FLM, optimize DME resource allocation, marketing effectiveness, and efficiency.
• Orchestrate engaging campaigns/initiatives to grow revenues and weekly+ drinkers.
• Accountable for overall engagement of the Coke team and inspiration of the OU and bottlers.

Qualifications & Requirements

• Significant marketing experience (8+ years) with direct experience with brand strategy work.
• Experience working with cross-functional teams.
• Comfort with and understanding of consumer, business analytics, and human insights.
• General management (P&L) experience and business commercial acumen are needed.
• Ability to develop brand and category strategy, deep consumer understanding.
• Ability to communicate, influence, and work with many stakeholders.
• Ability to work in agile project-based teams.
• Must be comfortable with change and complexity.
• Multi-Geography experience or multi-country experience preferred.
• Ability to develop and communicate innovative approaches to marketing strategy and build buy-in across key internal stakeholders.