Director, Integrated Marketing SEA

This role is based in Singapore and responsible for Southeast Asia Markets: Singapore, Indonesia, Malaysia, Philippines, Thailand, Vietnam.

Disney Entertainment includes the company's full portfolio of entertainment media and content businesses globally, including streaming. Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Lucasfilm, Marvel Studios, Searchlight Pictures, and 20th Century Studios. Disney General Entertainment Content is a collection of renowned content brands at The Walt Disney Company creating original entertainment for the Company's streaming platform, Disney+, and for theatrical release.

The Director, IM SEA will cover 3 main business scopes with coverage below:

Integrated Marketing for DTC

• Work with SEA DTC GM and across DTC functions including but not limited to performance marketing, partnership, programming, analytics, strategy, research to maximize growth via retail and partner and optimize cost on marketing communications.
• Work with strategic external partners as well as internal teams throughout The Walt Disney Company to develop and execute high-impact marketing programs that drive customer acquisition, retention and awareness of Disney+. Responsible for seeking creative ways to advance growth and engagement strategies by leveraging partners' unique and valuable marketing channels.

Integrated Marketing for Studio

• Work with SEA Studio GM on organic and inorganic growth on the studio business via partner and direct.
• Lead the team to deliver best-in-class film campaigns during the theatrical windows to maximize revenue and net Contribution for The Walt Disney Company (TWDC). This person will be an expert in marketing strategies, with a pulse on consumer behaviour and habits across various segment groups, as well as market trends.

Brand & Franchise

• Work with Burbank and APAC Brand & Franchise counterparts to uphold stewardship of the image, reputation, identity and integrity for all brands under The Walt Disney Company businesses.
• Lead the team to elevate our brands to drive a "One Disney" approach for our DE business, identifying collaboration opportunities across all lines of businesses including Disney+, Studios, Consumer Products, Games & Publishing, Music & Live Events, Disney Cruise Line.

IM Team Management

• Uphold optimism and a positive mindset to drive our marketing team, advocating accountability in our spends by identifying performance metrics - business and marketing.
• Encourage test and learn, focus on team development to maximize the potential of the team and individual cast members, and uphold a culture of trust.

Areas of Responsibility

• Develop and coordinate marketing strategy in Southeast Asia, focusing on brand awareness and new content launches.
• Plan and execute marketing campaigns, develop strategies and manage agency partners.
• Provide guidance and strategic advice on the preparation, development and delivery of fully integrated marketing campaigns.
• Ensure appropriate branding on all executions to drive strong brand attribution.
• Conduct brand reviews and approvals, assess requests for live character appearance and co-brand partner approvals.
• Develop strategy for brand, customer value proposition, funnel optimisation and promotions.
• Manage studio entertainment social media platforms.
• Collaborate with marketing counterparts at companies selected as our DTC working partners.

Professional Qualifications and Experience

• A postgraduate qualification with specialization in Marketing.
• At least 12-15 years of relevant experience in a Marketing Lead role.
• Portfolio of strong consumer marketing campaigns resulting in building brands, driving business growth & user acquisition.
• Proven team leadership experience, including management of teams across multiple markets.
• Strong knowledge of subscription services and its competitive landscape.

Skills

• Strategic thinker with good communication skills.
• Creative mindset with the ability to leverage data to develop strategy/decisions.
• Strong stakeholder management skills.
• Ability to manage, motivate and build a team.
• Results-oriented and inspires creativity and innovation.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong.