Director, Enterprise, Brands & Partnerships Marketing - Asia Pacific (12 months’ contract)

Job Description - Director, Enterprise, Brands & Partnerships Marketing - Asia Pacific (12 months’ contract) (APA014LW)

Job Number:

APA014LW

Work Locations:

Hilton - Area Office - Singapore 3 Temasek Avenue #14-01/05 Centennial Tower Singapore 39190

The Director, Enterprise, Brand & Partnerships Marketing - Asia Pacific (APAC) brings to life the unique customer promise of the Hilton master brand and the key value proposition of Hilton’s portfolio of brands by defining, creating, and delivering exceptional brand building initiatives, multi-channel integrated marketing campaigns and customer experience designed to drive business results.

Reporting to the Senior Director of Enterprise, Brands, Digital & Marketing Operations - APAC, you will be an important voice of APAC in the global development and steer key marketing initiatives across Enterprise, Brands and Partnerships Marketing, working across multi-functional teams to ensure that critical regional market nuances / needs are captured and addressed upstream.

Through a deep understanding of consumer insights and business results, you will contribute to developing and refining our Hilton master brand customer promise, shaping the brand building model and narrative, identifying new ways to meaningfully impact customer and integrated marketing plans for APAC across Enterprise & Brand initiatives. Additionally, you will partner with other Marketing and Loyalty teams within the region to build Omni Channel marketing strategies from creative development and execution to media planning and social media. These strategies will not only drive revenue and market share, but also build brand preference and loyalty among existing guests and cultivate and engage new customer segments.

This is a maternity leave cover.

HOW YOU WILL MAKE AN IMPACT

• Brand Strategy and Campaign Development: Lead purpose-driven marketing campaigns across APAC, with a focus on key markets like India and Japan. Drive integrated marketing strategies that align advertising, media, content, partnerships, influencers, PR, and social channels to deliver brand preference, customer acquisition, and business expansion.
• Brand Equity Management: Enhance and safeguard brand equity by analyzing brand health, consumer insights, and market trends. Identify strategic opportunities to strengthen the brand’s position and ensure campaigns align with audience needs and expectations.
• Creative Strategy and Storytelling: Craft compelling and authentic narratives that resonate with APAC consumers. Ensure creative excellence and consistency across all channels, delivering impactful campaigns.
• Partnership Marketing & Sponsorship Activation: Manage the activation of strategic partnerships in sports, music, and entertainment, leveraging in-culture opportunities.
• Creative Agencies Management: Manage creative agencies of record to ensure positive relationships and facilitate groundbreaking, world-class work.
• Team Leadership and Development: Nurture top talents and foster a high performing environment that builds a performance-driven, dynamic, highly engaged team.

WHY YOU’LL BE A GREAT FIT

You have these minimum qualifications:

• BA/BS/Bachelor's Degree.
• 10+ years of related experience.
• Experience in developing and executing brand strategies, including brand positioning, messaging, and identity.
• Experience in developing and executing marketing campaigns across various channels, including digital, social, and traditional media.
• Experience in market research, customer insights, and data analytics to develop effective marketing strategies (short, medium and long term).
• Strong leadership skills and experience in managing teams, cross-functional collaboration, and stakeholder management.
• Strategic mindset and ability to think critically and analytically to develop long-term plans and initiatives that align with business goals and objectives.
• Creative and innovative to develop unique and compelling brand stories, campaigns, and activations that resonate with consumers and drive business results.
• Prior experience in APAC region.
• Able to travel about 30% or when required.

WHAT IT IS LIKE WORKING FOR HILTON

Hilton, the #1 World’s Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces.