Director of Korea Tourism Marketing and Startup SupportKorea Tourism Organization (KTO) is a government-affiliated organization that promotes Korea as a premier travel destination and supports the growth of Korea's tourism industry. Our Singapore office plays a vital role in enhancing tourism relations between Korea and Southeast Asia.
We are seeking a highly experienced professional to lead our Singapore office as a Director. This position is crucial in developing and implementing innovative marketing strategies to promote Korea as a top travel destination, fostering partnerships, and supporting the growth of Korea's tourism startups in the region.
Key Responsibilities:
- Korea Tourism Marketing:
- Develop and execute comprehensive marketing strategies to promote Korea's tourism in the Southeast Asian market.
- Oversee tourism campaigns, events, and initiatives to enhance Korea's brand presence.
- Build and maintain relationships with key stakeholders, including travel agencies, media partners, and industry associations.
- Support for Korean Tourism Startups:
- Collaborate with KTO Headquarters to provide tailored support for Korean startups aiming to expand in the Southeast Asia region.
- Offer consulting services to Korean companies on market entry and operational strategies.
- Identify promising startups and design strategies for their growth and international expansion.
- Facilitate connections between Korean startups and potential investors or partners in the region.
- Market Research and Analysis:
- Conduct market research on the tourism and investment sectors in Southeast Asia, focusing on startup ecosystems.
- Provide insights through reports on market trends and opportunities for Korean tourism-related businesses.
- Stay updated on activities of competing organizations and industry developments.
- Network and Partnership Building:
- Build and maintain a strong network of industry experts, including global corporations, venture capitalists, and investment firms.
- Establish strategic alliances with key players in the tourism and investment sectors.
- Team Leadership:
- Manage the Singapore office team, budget, and operations to ensure the effective delivery of organizational goals.
- Foster a collaborative work environment and support the professional development of team members.
Requirements:
Minimum 10 years of experience in tourism marketing, business development, or a related field.
- Proven track record in managing large-scale marketing campaigns and supporting startup growth.
- Strong leadership and team management skills.
- Excellent communication and interpersonal skills.
- Familiarity with the tourism industry and startup ecosystems in Southeast Asia and Korea.
- Proficiency in English and Korean required.
Salary: $80,000 - $110,000 per year