Digital Payment Engagement (AVP)

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department

We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.

Job Purpose:

The AVP – Digital Payment Engagement is responsible for planning, executing, and optimizing strategies to drive digital payment adoption and transaction volume within the TMRW app. This role plays a key part in increasing customer engagement with UOB’s digital payment ecosystem by developing targeted campaigns, leveraging digital acquisition strategies, analysing payment behaviours, and enhancing the in-app payment experience.

Key Responsibilities:

Strategic Planning & Campaign Development:

• Develop and implement data-driven strategies to increase digital payment transactions within the TMRW app.

• Plan and execute engagement campaigns to encourage customers to adopt and consistently use digital payments (e.g., QR payments, online transfers, e-commerce, bill payments).

• Integrate digital acquisition tactics to drive new customer adoption of digital payments.

• Collaborate with marketing, product, and data teams to ensure alignment between payment engagement strategies and overall business objectives.

Digital Acquisition & Performance Tracking:

• Implement and optimize digital acquisition strategies to onboard new users and increase their transaction volume.

• Define key performance metrics such as total digital transactions, financial transactions, and customer conversion rates.

• Analyse transaction trends, customer payment behaviours, and acquisition data to optimize engagement efforts.

• Generate insights and recommendations to refine strategies and improve digital payment adoption.

Customer Experience & Payment Journey Optimization:

• Work with UX/UI teams to enhance the in-app payment journey, ensuring a seamless and engaging customer experience.

• Identify barriers to digital payment adoption and drive initiatives to improve usability and convenience.

• Implement strategies to increase repeat usage and habit formation for digital payments among TMRW customers.

Cross-functional Collaboration & Partnerships:

• Coordinate with internal stakeholders, including risk, compliance, and operations, to support smooth implementation of digital payment initiatives.

• Engage with external partners (e.g., payment networks, fintechs) to enhance digital payment offerings and expand customer adoption.

• Stay informed on industry trends, emerging payment technologies, and competitor strategies to ensure UOB remains competitive in the digital payment space.