Digital Media Marketing Executive

Job Summary:

The Marketing Executive is responsible for crafting engaging content, managing company social media platforms, and driving brand growth online. He/she must plan and execute digital marketing campaigns, analyze performance metrics, and ensure the company brand's voice is consistent across all channels.

We’re looking for a passionate Marketing Executive to join our awesome team.

Job Responsibilities:

• Provide creative marketing ideas and organize weekly campaigns with the Director & Marketing team.
• Manage and update the company website daily, including portfolio, content, testimonials & reviews.
• Create, develop, and manage content/marketing materials and strategies across various media platforms (Instagram, Facebook, TikTok, XHS, YouTube, Company Website, etc.) to maximize brand exposure.
• Assist in the conceptualization of video content, video shoots, and video edits.
• Execute and monitor offline and digital marketing campaigns across various channels, including Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
• Manage the marketing budget to optimize resource allocation and achieve a high return on investment (ROI).
• Prepare regular reports on marketing activities, providing insights and recommendations for improvement.

Job Requirements:

• Minimum Diploma in Marketing or Mass Communication or equivalent.
• Preferably 1-2 years of relevant work experience in social media & marketing.
• Proficient in video editing, graphics, and Photoshop software.
• Knowledge of branding, marketing, and the ideation process.
• Skills and experience in creative content writing.
• Good written and communication skills in English & Mandarin. (Mandarin writing is essential for XHS posting)
• Ability to work effectively both independently and as part of a team, focusing on delivering results.
• Excellent verbal and written communication skills are a must.
• A positive attitude, friendly demeanor, highly proactive, open-minded, and willing to learn is an advantage.