Digital Marketing with Design Graphic Background

Key Responsibilities

• Work collaboratively with digital marketing teammates and executives to craft innovative content for our clients.
• Edit a wide range of content in terms of videos and graphics: unscripted and scripted, using both original and archival footage (including branded content).
• Plan out storyboarding and scripting to turn general concepts into highly watchable, shareable pieces.
• Identify exciting potential video/photo topics and arrange shoots.
• Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials/postings.
• Illustrate concepts by designing examples of art arrangement, size, type size, and style and submitting them for approval.
• Able to write content for video copy, social media (IG & FB postings), and websites.
• Strong eye for graphic design and typography.
• Plan and monitor the ongoing company presence on social media (Instagram, Facebook, WeChat, Weibo, etc.).
• Launch optimized online adverts through Google Adwords and Facebook to increase company and brand awareness.
• Provide creative ideas for content marketing and update the website.
• Improve user experience on the company’s website.
• Measure performance of digital marketing efforts using a variety of web analytics tools (Google Analytics, WebTrends, etc.).

Other Adhoc Duties

As assigned.

Job Requirements

• Proficient in Adobe Premiere and Adobe After Effects, and familiar with Photoshop and Illustrator.
• Proven experience as a Digital Marketing Executive or similar role.
• Excellent understanding of digital marketing concepts and best practices.