Digital Marketing Specialist (English Content Creator)

Job Responsibilities

• Oversees brand integrity, messaging, and strategy alignment across all stages in the marketing funnel and marketing campaigns.
• Brainstorm and manage overall digital marketing strategy to drive lead acquisition and increase online presence.
• Measure and report on the performance of digital marketing campaigns and assess against ROI goals.
• Liaise with digital media and identify opportunities for media coverage fit for the brands.
• Copywrite in English and transcreate (mainly Chinese to English) for content in different formats, tones and channels; work with relevant functions for assets suitable for content.
• Consistently conduct knowledge research, brainstorm for new ideas and track trending topics to develop interesting content.
• Work with internal stakeholders to optimise content and copy for advertisement considering keywords, business objectives and budget.
• Collaborate with internal stakeholders to develop product positioning and marketing direction for products; contribute to product naming.
• Manage corporate social media accounts such as Facebook, Wechat, Weibo, Red, Youtube, Instagram etc., including content development, posting, building following, community nurturing, social listening/ monitoring and responding to feedback, enquiries and comments, to increase brand awareness, engage customers, and gather insights.
• Update marketing materials, maintain content asset database and communicate regularly with regional marketing teams.
• Collaborate with marketing and product teams internal stakeholders to and contribute to product positioning and marketing direction for products.
• Assist in other marketing events and activities, when required.

Requirements

• Degree in Marketing, Communications, Languages or other related fields.
• Excellent grasp of English language and copywriting skills.
• Proficiency in Chinese for translation preferred.
• Possesses knowledge and a keen interest in skin care and health and wellness products.
• Strong project management skills, comfortable to manage multiple stakeholders from cross-functional departments.
• Resourceful and able to work independently with initiatives.
• Active team player; positive attitude and a problem-solver.