Digital Marketing & Outreach Lead

Job Overview

The Digital Marketing & Outreach Lead will play a crucial role in supporting our digital marketing & outreach efforts across virtual & physical modes, including social media, email marketing, content creation, client relationships management, and more.

Job Responsibilities

• Execute digital marketing campaigns across various platforms, including but not limited to social media (Facebook, Instagram, Twitter, LinkedIn), email marketing, Google /Facebook Ads, & Search Engine Optimization (SEO).
• Manage new & existing customer relationships to promote AKC Courses.
• Develop & implement appropriate strategies on Marketing / Digital Marketing for B2B and B2C Projects for AKC Courses.
• Monitor and analyse the performance of digital marketing campaigns, providing insights and recommendations for optimization.
• Help maintain and update content on company website and other digital platforms, ensuring accuracy and relevance.
• Collaborate with team members to brainstorm new ideas and strategies for engaging target audiences.
• Assist in the creation of digital content, including blog posts, social media posts, graphics, and videos.
• Stay up-to-date with the latest trends and best practices in digital marketing, and assist in incorporating them into our strategies.

Job Requirements

• Diploma in Marketing,Communications, or related field and above.
• Previous experience or internship in digital marketing is a plus.
• Proficiency in analytics
• Basic knowledge of Adobe Creative Suite (Photoshop, Illustrator) is a plus.
• Highly organized with strong attention to detail.
• Ability to work effectively both independently and as part of a team in a fast-paced environment.