Digital Marketing Manager – Events

Salt is hiring a ‘Digital Marketing Manager, Events’ to lead the execution of events across digital channels and use A/B testing, and analytics to formulate insights and drive incremental improvements. Ultimately you will be responsible for increasing engagement and event registration conversion for the digital experiences you execute with the field marketing teams.

Responsibilities:

1. Define the strategy and plan for digital experiences that drive registration for in person, hybrid, and digital events across Asia Pacific and Japan.
2. Demonstrate your broad digital marketing expertise in user experience, social media, paid media, omnichannel, segmentation, email, web producers, and agency resources.
3. Define user engagement success metrics and continuously monitor and optimize for performance.
4. While webpage creation is owned by our web producers, there will be the need for some production work in Adobe Experience Manager (AEM).

Basic Qualifications

1. 3+ years’ experience in event digital marketing and a Bachelor’s degree.
2. Proficient across various areas of digital marketing: user experience, social media, paid media, omnichannel, segmentation, email, web producers, and agency resources.
3. Ability to find opportunities and recommend solutions that have outcomes aligning to marketing objectives.
4. Proven project management skills, driving vision and leading delivery across cross-functional teams, for multiple projects simultaneously.
5. Global approach to enable in-country localization.
6. Experience with CMS, analytics tools, and project management software. Experience with AEM, Adobe Analytics, Workfront, or Jira is a plus.

Salt is acting as an Employment Business in relation to this vacancy.