Digital Marketing Manager

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WEBSPARKS PTE. LTD.

Digital Marketing Manager

MCF-2024-1883598

Location: SHUN LI INDUSTRIAL PARK, 61 KAKI BUKIT AVENUE 1 417943

Employment Type: Full Time

Position Level: Manager

Experience: 2 years

Industry: Information Technology

Salary: $4,500 to $5,000 Monthly

Posted: 26 Dec 2024

Closing on: 25 Jan 2025

The Digital Marketing Manager will execute the company’s digital marketing campaigns, being involved throughout the campaign ideation, planning, implementation, measurement, and optimization process. Hands-on experience using various digital marketing platforms is essential.

The Digital Marketing Manager will work closely with the internal marketing team and/or digital agencies to achieve specific company objectives set by the Head of Marketing, such as increasing digital sales, lead generation, brand engagement, and conversions.

Job Responsibilities:

1. Assist the team in the development of the overall digital marketing strategy.
2. Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display).
3. Manage the creation of relevant and engaging digital content for publishing onto various digital platforms.
4. Optimize web pages such as the homepage, landing pages, product pages (on-page SEO) to improve content quality, keyword optimization, and user experience to boost organic search rankings.
5. Conduct regular technical SEO audits and work with the web development team to fix technical website issues.
6. Conduct research on market trends, brand audiences, and competitors to drive engagements and conversions.
7. Analyze digital marketing analytics reports and share insights with the team to develop optimization plans.
8. Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team.
9. Keep up to date with the latest SEO trends, search algorithm updates, new SEO tools, and best white hat practices.

Job Requirements:

1. Diploma/Degree or professional certification in Marketing, Digital Marketing, Public Relations, or Mass Communication.
2. Flair in strong creative design and copywriting skills is a plus.

We are an award-winning, full-service Web Solutions Company based in Singapore, formed in 2008. Each of our Websparkers should be Curious, Collaborative, Committed, and a Challenger. We deliver extraordinary digital experiences to our customers.

Websparks is an ISO 27001 certified company, demonstrating our commitment to quality and information security management. We are also recognized as an APN Select Consulting Partner and certified as a Microsoft Gold Application Development, Silver Application Integration, and DevOps Partner.

This progressive employer supports: Employment of Term Contract Employees, Flexible Work Arrangements, Recruitment Practices, Unpaid Leave for Unexpected Care Needs, and Advancing Well-Being of Lower-Wage Workers.